Weiss’ Legal Marketing in Brief®

Thoughts on the proliferation and value of lawyer ratings

Jul 2nd, 2010 | Uncategorized

My thoughts on lawyer and law firm ratings and directories just given to a reporter writing about Chambers USA. Why has Chambers has so quickly established widespread credibility? Super Lawyers and Martindale have programs in place to build their brands. The latter is even doing TV advertising to enhance the value and reach of their […]

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Social Media Etiquette – Tips for making sure your efforts are well received

Jun 28th, 2010 | Uncategorized

Professionally speaking, social media has created a phenomenal opportunity for people to share and receive information about their business and expertise instantaneously. While social media has revolutionized the way we communicate and market our services, it has not changed the fact that we must mind our manners. Here are a few tips for ensuring your […]

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Clients expect a detailed bio and use Google to verify referrals

Jun 9th, 2010 | Uncategorized

Lawyers must invest time in writing deetailed biographies on a firm’s Web site. That’s the first observation in a series we will be posting this summer summarizing comments made by several panels of sophisticated buyers of legal services with whom we have recently sat. “It really irritates me when a lawyer’s online bio or profile […]

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Regular Attendance at Trade and Community Group Meetings: That’s Just Square One

Apr 27th, 2010 | Uncategorized

Just attending the regular meetings of trade groups and community organizations, and a working committee, is not enough. A lawyer needs to do more than that to generate the credibility needed for members to hire or refer them. One of my employment lawyer clients said last week that for two years now he has been […]

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What Puppies and Trade Groups Have in Common

Apr 16th, 2010 | Uncategorized

When I was president of our local humane society I was saddened and surprised at how common it was for pups just over 12 months of age to be surrendered at the shelter. Frustrated owners commonly said they could no longer stand their pet’s chewing and other mischief. What we knew and tried to explain […]

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Most firms report getting cases through their Web sites

Feb 5th, 2010 | Uncategorized

Another surprising statistic has appeared as we analyze the results of our latest bi-annual survey of law firm marketing effectiveness— 77% of the 120 corporate, transactional and defense firms reporting to us say they have received work directly through their Web site. The consumer bar– PI, bankruptcy, whistleblower and family– years ago figured out the […]

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New Survey Shows Value of SEO and Online Marketing

Jan 24th, 2010 | Uncategorized

We’re compiling the results from our latest bi-annual National Marketing Effectiveness Survey of Corporate, Transactional and Defense Firms. As trends emerge from the data, we’ll be issuing alerts. Here’s our first: Nearly half of all firms– a dramatic increase from two years ago– report they are using formal search engine optimization (SEO) in an attempt […]

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How to get a new Web site quickly and within budget

Dec 23rd, 2009 | Uncategorized

We recently completed a fully-optimized entirely new Web site for a client in just 5.5 months, a record time for our team. This is particularly gratifying because we have clients and know of firms that have struggled for up to two years on their sites, and when done have been dissatisfied with both the process […]

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140-character limit on Linked In is no limit at all

Dec 8th, 2009 | Uncategorized

Here are some examples of perfect Updates on Linked In by lawyers from around the country: “…is preparing to defend an employer against an unfair labor practice charge before the National Labor Relations Board”, “… is working on a SLAPP motion filed in a prescriptive easement lawsuit”, “… is responding to wage & hour audits […]

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Law Firm Newsletters: custom content is best, avoid a canned service

Dec 2nd, 2009 | Uncategorized

I was asked today about law firm newsletters– if there are any good pre-printed providers for consumer-direct or business/defense firms. We do custom news alerts, electronic and printed, that create Web traffic and referrals for our clients. They create frequency-recency and top-of-mind awareness. We can track calls, email inquiries, Web site visits and cases from […]

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