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Alyn-Weiss’ Marketing Brief


Social Distancing Marketing: Four Things Lawyers Should Be Doing to Market during the Pandemic

Apr 1st, 2020 | Law Firm Marketing, Legal Marketing in Brief

For anyone who knows me well, I’m not okay in isolation. AT ALL.  Please call, text, or FaceTime me regularly.  I thrive on social interaction and have an entire business built on the same ideals.  I help lawyers (many of whom are loving social distancing) to get out of their comfort zones to network, meet […]

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LinkedIn® Posting v. Updates – The Difference and How to Use Both

Jan 31st, 2020 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

I have trained hundreds of lawyers to use LinkedIn®.  The training covers basic profile updates, an overview of what the platform does and how to use it to maintain frequency with Connections. The need to understand and use LinkedIn is clear for professionals. The network has evolved and grown tremendously since its launch in May 2003, […]

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Seven Things Lawyers Should Do to Build a New Practice

Sep 4th, 2019 | Company News, Law Firm Marketing, Legal Marketing in Brief

A lawyer in her second year of practice decided to relocate to a new city, and build her practice from scratch. She called us asking for tips about business development priorities and direction. While the discussion was with a younger lawyer, this advice applies to all lawyers no matter the stage of their careers. A […]

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Blending Digital Tactics into Your Law Firm’s Marketing

Aug 30th, 2019 | Company News, Law Firm Marketing, Legal Marketing in Brief

The world of marketing has always been and will always be a relationship business.  All of the digital marketing and speeches in the world can only take a relationship so far. Maintaining consistent contact with referral sources and doing good work for existing clients is integral.  Also, for firms looking toward succession planning, having the […]

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Forecast: Marketing spend increases as demand for outside legal counsel increases

Nov 14th, 2018 | Company News, Law Firm Marketing, Legal Marketing in Brief

The much-respected law firm management consultancy BTI reports that 33 percent of law firms recently surveyed will increase their Marketing and Business Development (MBD) budgets for 2019 – that is three times more firms than last year, and the largest number of firms increasing their MBD spend in nine years. These firms may be making their investment […]

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Why your firm won’t survive to the next generation

Sep 25th, 2018 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

  “We’ve seen firms lose their next generation of owners while waiting for seniors to transition out.”  ~2018 Law Firms in Transition Survey, Altman Weil In its just released report of 801 firms, Altman discovered “almost 40% of firms surveyed attribute chronic lawyer under performance to (Baby Boomer) partners who are ‘coasting into retirement’.” You […]

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Learn what tactics work and how much other firms spend on marketing. Complete our survey today!

May 30th, 2018 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

We appreciate you taking the time to respond.  All participating firms are eligible to receive a free copy of our book Legal Marketing in Brief®, as well as a copy of the results. This is our 13th bi-annual National Marketing Effectiveness Survey of corporate, transactional, and commercial/defense litigation law firms with less than 100 lawyers.  It […]

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A Newspapering Best Practice Law Firms Should Consider

Apr 17th, 2018 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

A good lesson on how to ensure you are effectively conveying your expertise to clients, prospects and referral sources follows a construct I learned at my first job, that being as a daily newspaper reporter. Every Thursday, our city editor would walk over to every reporter’s desk.  Back then the Rocky Mountain News had a robust staff […]

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What Deserves To Be An Alert, Release, Post Or Pitch?

Feb 6th, 2018 | Law Firm Marketing, Legal Marketing in Brief

A new survey reveals 82 percent of legal industry emails go unopened. THE TAKEAWAY:  Firms would be well-served to set thresholds that must be met before newsletters or legal alerts are sent to clients, prospects and referral sources, or posted to social media.  The same is true for news releases and story pitches to reporters, […]

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7 Best Practices When A Lateral Joins Your Law Firm

Jan 2nd, 2018 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

It’s the time of year when we often are advising laterals and their firms on how to maximize the value of the move.  Most advice you’ll read targets a lateral’s clients with active files that transfer and which are likely to have future potential matters the assignment of which is not guaranteed.  Also, clients without active matters […]

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