Chris Dawe

General Counsel to Alyn-Weiss and Strategic Marketing Advisor to Law Firms and Lawyers  

Contact

dawe@themarketinggurus.com

Profile

Chris Dawe is a dedicated and dynamic professional with more than a decade of experience in the legal industry. He joins AWA having prior experience in the areas of customer service, relationship development, project management, marketing, event planning, attorney engagement and law firm support. Chris brings a wealth of knowledge and passion for delivering exceptional experiences to AWA clients and also serves as the company’s General Counsel.

Chris began his career as an attorney specializing in corporate and commercial law. During that time, he gained a reputation for his commitment to quality, sharp analytical skills, and ability to navigate complex legal issues.

In 2012, Chris left private practice to join a law firm network and was a critical part of the member services team. The organization was comprised of small to medium size firms and Chris was responsible for working with the organization’s business law firms in North America. Chris would eventually oversee the entire member services team and the organization’s membership segments globally. He developed member-focused initiatives, planned networking events, executed CLE programs (in-person and virtual), and implemented services aimed at fostering strong relationships to develop business among the organization’s members. He also worked closely with managing partners, marketing partners/marketing professional staff, and young lawyers, giving him years of direct exposure to the specific needs of law firm leadership, marketers, and the next generation of firm producers. Chris became known for his empathetic approach to problem-solving, his ability to forge strong relationships, and his unwavering commitment to excellence.

Outside of his professional life, Chris is a proud father of two energetic boys. They share a love of all things active from athletics to the outdoors. Chris enjoys Michigan winters and counts down the days each year until the inland lakes freeze over to ice fish.  He holds a Bachelor’s degree in Aviation Administration and hopes to one day return to flying to obtain his private pilot’s license.

His forward-thinking approach and dedication to delivering exceptional client experiences make him an invaluable asset to AWA and its clients.