Alyn-Weiss’ Marketing Brief

Evolving SEO Landscape: Why Quality Content and E-A-T Principles are the New Gold Standard for Law Firms

Aug 1st, 2023 | Law Firm Marketing, Legal Marketing in Brief

Traditionally, SEO professionals perceive links as a crucial metric in assessing a site’s relevance and its ranking potential but that is no longer the case. Search engines, including Google, have shifted their focus towards the quality and relevance of a website’s content and reputation, rather than simply the quantity of its backlinks or meaningless content. […]

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Vlog or Blog – What’s The Difference and Who Cares?

Jun 23rd, 2023 | Law Firm Marketing, Legal Marketing in Brief

Video killed the radio star and is on the rampage to fully take over the way we consume content in the future. By now everyone knows what blogging is and most understand its effectiveness. But what in the what is a vlog?? Let’s start with a little background… After two decades of search engine optimization, […]

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‘Tis the Season…

Oct 14th, 2022 | Company News, Law Firm Marketing, Legal Marketing in Brief

Tis’ the season for law firm marketers and marketing committees to begin the debate over holiday cards and gifts.  Electronic or printed?  Who gets what? How much will this all cost?  Can you put a price on repeat business or referrals? The main problem: your mailing list.  For all but the biggest and best-organized firms this […]

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Holiday Marketing Tip #1: E-Cards are easy, but might not convey what’s necessary

Oct 7th, 2021 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Not enthusiastic about signing a stack of printed holiday cards and thinking that an electronic one will suffice this year?  You might want to consider the following: If your only relationship with someone is a digital one, an e-mail card may work, according to what little research there is on this topic.  If the recipient […]

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Social Distancing Marketing: Four Things Lawyers Should Be Doing to Market during the Pandemic

Apr 1st, 2020 | Law Firm Marketing, Legal Marketing in Brief

For anyone who knows me well, I’m not okay in isolation. AT ALL.  Please call, text, or FaceTime me regularly.  I thrive on social interaction and have an entire business built on the same ideals.  I help lawyers (many of whom are loving social distancing) to get out of their comfort zones to network, meet […]

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LinkedIn® Posting v. Updates – The Difference and How to Use Both

Jan 31st, 2020 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

I have trained hundreds of lawyers to use LinkedIn®.  The training covers basic profile updates, an overview of what the platform does and how to use it to maintain frequency with Connections. The need to understand and use LinkedIn is clear for professionals. The network has evolved and grown tremendously since its launch in May 2003, […]

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Seven Things Lawyers Should Do to Build a New Practice

Sep 4th, 2019 | Company News, Law Firm Marketing, Legal Marketing in Brief

A lawyer in her second year of practice decided to relocate to a new city, and build her practice from scratch. She called us asking for tips about business development priorities and direction. While the discussion was with a younger lawyer, this advice applies to all lawyers no matter the stage of their careers. A […]

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Blending Digital Tactics into Your Law Firm’s Marketing

Aug 30th, 2019 | Company News, Law Firm Marketing, Legal Marketing in Brief

The world of marketing has always been and will always be a relationship business.  All of the digital marketing and speeches in the world can only take a relationship so far. Maintaining consistent contact with referral sources and doing good work for existing clients is integral.  Also, for firms looking toward succession planning, having the […]

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Forecast: Marketing spend increases as demand for outside legal counsel increases

Nov 14th, 2018 | Company News, Law Firm Marketing, Legal Marketing in Brief

The much-respected law firm management consultancy BTI reports that 33 percent of law firms recently surveyed will increase their Marketing and Business Development (MBD) budgets for 2019 – that is three times more firms than last year, and the largest number of firms increasing their MBD spend in nine years. These firms may be making their investment […]

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Why your firm won’t survive to the next generation

Sep 25th, 2018 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

  “We’ve seen firms lose their next generation of owners while waiting for seniors to transition out.”  ~2018 Law Firms in Transition Survey, Altman Weil In its just released report of 801 firms, Altman discovered “almost 40% of firms surveyed attribute chronic lawyer under performance to (Baby Boomer) partners who are ‘coasting into retirement’.” You […]

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