Alyn-Weiss’ Marketing BriefWhile holiday cards alone might not drastically boost sales or bring in a multitude of new clients, they act as a valuable tool in the overall marketing and relationship-building strategy of a business. The key is to ensure they are genuine, of high quality, and tailored to the recipient for maximum impact. Personal gestures, like […]
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Alyn-Weiss’ Marketing Brief
Sleighing the Networking Game: Using Holiday Cards to Brighten Your Business Dev Spirit!
| Law Firm Marketing, Legal Marketing in Brief
Evolving SEO Landscape: Why Quality Content and E-A-T Principles are the New Gold Standard for Law Firms
| Law Firm Marketing, Legal Marketing in Brief
Traditionally, SEO professionals perceive links as a crucial metric in assessing a site’s relevance and its ranking potential but that is no longer the case. Search engines, including Google, have shifted their focus towards the quality and relevance of a website’s content and reputation, rather than simply the quantity of its backlinks or meaningless content. […]
Vlog or Blog – What’s The Difference and Who Cares?
| Law Firm Marketing, Legal Marketing in Brief
Video killed the radio star and is on the rampage to fully take over the way we consume content in the future. By now everyone knows what blogging is and most understand its effectiveness. But what in the what is a vlog?? Let’s start with a little background… After two decades of search engine optimization, […]
‘Tis the Season…
| Company News, Law Firm Marketing, Legal Marketing in Brief
Tis’ the season for law firm marketers and marketing committees to begin the debate over holiday cards and gifts. Electronic or printed? Who gets what? How much will this all cost? Can you put a price on repeat business or referrals? The main problem: your mailing list. For all but the biggest and best-organized firms this […]
Holiday Marketing Tip #1: E-Cards are easy, but might not convey what’s necessary
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
Not enthusiastic about signing a stack of printed holiday cards and thinking that an electronic one will suffice this year? You might want to consider the following: If your only relationship with someone is a digital one, an e-mail card may work, according to what little research there is on this topic. If the recipient […]
Social Distancing Marketing: Four Things Lawyers Should Be Doing to Market during the Pandemic
| Law Firm Marketing, Legal Marketing in Brief
For anyone who knows me well, I’m not okay in isolation. AT ALL. Please call, text, or FaceTime me regularly. I thrive on social interaction and have an entire business built on the same ideals. I help lawyers (many of whom are loving social distancing) to get out of their comfort zones to network, meet […]
LinkedIn® Posting v. Updates – The Difference and How to Use Both
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
I have trained hundreds of lawyers to use LinkedIn®. The training covers basic profile updates, an overview of what the platform does and how to use it to maintain frequency with Connections. The need to understand and use LinkedIn is clear for professionals. The network has evolved and grown tremendously since its launch in May 2003, […]
Seven Things Lawyers Should Do to Build a New Practice
| Company News, Law Firm Marketing, Legal Marketing in Brief
A lawyer in her second year of practice decided to relocate to a new city, and build her practice from scratch. She called us asking for tips about business development priorities and direction. While the discussion was with a younger lawyer, this advice applies to all lawyers no matter the stage of their careers. A […]
Forecast: Marketing spend increases as demand for outside legal counsel increases
| Company News, Law Firm Marketing, Legal Marketing in Brief
The much-respected law firm management consultancy BTI reports that 33 percent of law firms recently surveyed will increase their Marketing and Business Development (MBD) budgets for 2019 – that is three times more firms than last year, and the largest number of firms increasing their MBD spend in nine years. These firms may be making their investment […]
