Alyn-Weiss’ Marketing BriefTis’ the season for law firm marketers and marketing committees to begin the debate over holiday cards and gifts. Electronic or printed? Who gets what? How much will this all cost? Can you put a price on repeat business or referrals? The main problem: your mailing list. For all but the biggest and best-organized firms this […]
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Alyn-Weiss’ Marketing Brief
Holiday Marketing Tip #1: E-Cards are easy, but might not convey what’s necessary
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
Not enthusiastic about signing a stack of printed holiday cards and thinking that an electronic one will suffice this year? You might want to consider the following: If your only relationship with someone is a digital one, an e-mail card may work, according to what little research there is on this topic. If the recipient […]
Vlog or Blog – What’s The Difference and Who Cares?
| Law Firm Marketing, Legal Marketing in Brief
Video killed the radio star and is on the rampage to fully take over the way we consume content in the future. By now everyone knows what blogging is and most understand its effectiveness. But what in the what is a vlog?? Let’s start with a little background… After two decades of search engine optimization, […]
Social Distancing Marketing: Four Things Lawyers Should Be Doing to Market during the Pandemic
| Law Firm Marketing, Legal Marketing in Brief
For anyone who knows me well, I’m not okay in isolation. AT ALL. Please call, text, or FaceTime me regularly. I thrive on social interaction and have an entire business built on the same ideals. I help lawyers (many of whom are loving social distancing) to get out of their comfort zones to network, meet […]
LinkedIn® Posting v. Updates – The Difference and How to Use Both
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
I have trained hundreds of lawyers to use LinkedIn®. The training covers basic profile updates, an overview of what the platform does and how to use it to maintain frequency with Connections. The need to understand and use LinkedIn is clear for professionals. The network has evolved and grown tremendously since its launch in May 2003, […]
Seven Things Lawyers Should Do to Build a New Practice
| Company News, Law Firm Marketing, Legal Marketing in Brief
A lawyer in her second year of practice decided to relocate to a new city, and build her practice from scratch. She called us asking for tips about business development priorities and direction. While the discussion was with a younger lawyer, this advice applies to all lawyers no matter the stage of their careers. A […]
Forecast: Marketing spend increases as demand for outside legal counsel increases
| Company News, Law Firm Marketing, Legal Marketing in Brief
The much-respected law firm management consultancy BTI reports that 33 percent of law firms recently surveyed will increase their Marketing and Business Development (MBD) budgets for 2019 – that is three times more firms than last year, and the largest number of firms increasing their MBD spend in nine years. These firms may be making their investment […]
Why your firm won’t survive to the next generation
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
“We’ve seen firms lose their next generation of owners while waiting for seniors to transition out.” ~2018 Law Firms in Transition Survey, Altman Weil In its just released report of 801 firms, Altman discovered “almost 40% of firms surveyed attribute chronic lawyer under performance to (Baby Boomer) partners who are ‘coasting into retirement’.” You […]
Learn what tactics work and how much other firms spend on marketing. Complete our survey today!
| Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized
We appreciate you taking the time to respond. All participating firms are eligible to receive a free copy of our book Legal Marketing in Brief®, as well as a copy of the results. This is our 13th bi-annual National Marketing Effectiveness Survey of corporate, transactional, and commercial/defense litigation law firms with less than 100 lawyers. It […]
