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Weiss’ Legal Marketing in Brief®


A Newspapering Best Practice Law Firms Should Consider

Apr 17th, 2018 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

A good lesson on how to ensure you are effectively conveying your expertise to clients, prospects and referral sources follows a construct I learned at my first job, that being as a daily newspaper reporter. Every Thursday, our city editor would walk over to every reporter’s desk.  Back then the Rocky Mountain News had a robust staff […]

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“Tis the Season…

Sep 13th, 2017 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Tis’ the season for law firm marketers and marketing committees to begin the debate over holiday cards and gifts.  Electronic or printed?  Who gets what? How much will this all cost?  Can you put a price on repeat business or referrals? The main problem: your mailing list.  For all but the biggest and best-organized firms this […]

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5 Things To Do To Maximize the Value of Every Referral You Make

Aug 9th, 2017 | Company News, Law Firm Marketing, Legal Marketing in Brief

What you do after you refer a matter to another lawyer or professional is as important as having made the referral in the first place.  The reason: you want to make sure the person you referred was well-served and fairly billed.  If they weren’t, it will reflect poorly on you and do your practice harm. […]

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SURVEYS: Marketing spending down, staffing and personal effort up

Nov 7th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Local and regional corporate, transactional and defense firms are hiring full-time in-house marketers while reducing their firm’s out-of-pocket marketing expenses – moves that align with drops in marketing budgets reported recently at much larger competing law firms. Our just-completed 2016 National Marketing Effectiveness Survey of more than 100 local and regional law firms (median size […]

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“It’s the most wonderful time of the year…”

Nov 1st, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Tis’ the season for law firms to begin the debate of holiday cards and gifts.  Who gets what?   How much will this cost?   Can you put a price on business referrals? On and on… The main problem: the mailing list.  This is often the most difficult (and dreadful) task for both the staff and attorneys […]

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CASE STUDY: How a little-read law review article  became an e-book and series of alerts  distributed to thousands on social media

Sep 27th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

We recently re-purposed a law review article written by a client using it as the basis for a series of articles that will reach the authors’ clients, prospects and referral sources through direct distribution and social media. In short, an article that took an extraordinary amount of time to write and was destined for limited […]

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Five Digital Marketing Trends Your Firm Should Embrace

Sep 13th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief

Online marketing is a huge piece of a law firm’s strategy, yet like the technology driving it, the tactics are quickly evolving.  One day you’re hearing pay-per-click is best, the next it’s banner advertising, now social media links on your bios are key – what’s next??  I have the answer for you. At the Legal […]

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How Fast Should You Respond To Calls And E-Mails?

Jul 5th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief

You should return client calls and emails on the same business day and within four hours. That’s the new standard we see in client satisfaction surveys we have completed over the past 12 months for both trial and transactional firms. We’ve asked: “What constitutes ‘promptness’ when receiving a response to your e-mails and phone calls?”  […]

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8 Ways to Get Referrals from Non-Clients

Jun 21st, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief

A new study reveals the top eight ways to earn referrals from those who are not your clients, meaning referrals from people who have never worked directly with you. Most studies reveal about 75 percent of new clients are personally referred to you by existing clients. So motivating non-clients to refer is an important source […]

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How to Increase Revenue Without Spending More on Marketing

Jun 7th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief

Your firm may be losing business if your website loads slower than what the search engines consider adequate. Too high a bounce rate on your website (do you know what a bounce is?) will lower your search rankings. Legal advertising on television has increased 68 percent since 2008, that’s 6 times faster than any other […]

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