President
Contact
vincent@themarketinggurus.com
(303) 725-4621
Profile
Amber joined the firm in 2002 and is President of Alyn-Weiss. She provides strategic marketing advice and writes marketing communication plans for small to midsize law firms with full-service, defense and contingent fee practices. After writing a plan, Amber often is hired to help clients execute that plan to ensure goals are met.
Amber coaches young lawyers and implements associate development programs within many law firms looking to build a next generation. As a business coach and speaker, she offers GenX and Millennial lawyers insight and planning structured to create personal relationships with potential clients. Her goal with every attorney is to generate a book of business that is based on what they want to do rather than what they have to do.
She has worked with and lectured to young lawyers across the country providing tips and guidance so they can fulfill their work and personal goals. She has spoken to numerous legal associations across the country providing insight into marketing opportunities law firms and lawyers can implement to build business.
As the firm’s online marketing specialist, Amber has worked on numerous website and search engine optimization strategies for law firms nationwide. She lectures to law firms locally and at national conventions on branding issues, personal business development, social media and optimization tactics.
She handles online reputation management and media relations for clients. This includes lawyers or firms facing commercial foreclosure, bankruptcy, investigation and indictment of executives by federal and state authorities in high-profile matters such as the Petters and Madoff ponzi schemes, as well as mass torts publicity.
She is a member of the American Bar Association’s Law Practice Management Section, Young Lawyers Division and Women Rainmakers. She is also past chair of the Legal Marketing Association’s Rocky Mountain Chapter, and continues to be an active member of the Denver Local Steering Committee.
