Alyn-Weiss’ Marketing Brief

A Newspapering Best Practice Law Firms Should Consider

Apr 17th, 2018 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

A good lesson on how to ensure you are effectively conveying your expertise to clients, prospects and referral sources follows a construct I learned at my first job, that being as a daily newspaper reporter. Every Thursday, our city editor would walk over to every reporter’s desk.  Back then the Rocky Mountain News had a robust staff […]

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What Deserves To Be An Alert, Release, Post Or Pitch?

Feb 6th, 2018 | Law Firm Marketing, Legal Marketing in Brief

A new survey reveals 82 percent of legal industry emails go unopened. THE TAKEAWAY:  Firms would be well-served to set thresholds that must be met before newsletters or legal alerts are sent to clients, prospects and referral sources, or posted to social media.  The same is true for news releases and story pitches to reporters, […]

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7 Best Practices When A Lateral Joins Your Law Firm

Jan 2nd, 2018 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

It’s the time of year when we often are advising laterals and their firms on how to maximize the value of the move.  Most advice you’ll read targets a lateral’s clients with active files that transfer and which are likely to have future potential matters the assignment of which is not guaranteed.  Also, clients without active matters […]

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5 Things To Do To Maximize the Value of Every Referral You Make

Aug 9th, 2017 | Company News, Law Firm Marketing, Legal Marketing in Brief

What you do after you refer a matter to another lawyer or professional is as important as having made the referral in the first place.  The reason: you want to make sure the person you referred was well-served and fairly billed.  If they weren’t, it will reflect poorly on you and do your practice harm. […]

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NO DATABASE? You’re killing your rainmakers and driving up marketing costs

Jun 20th, 2017 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

In the three decades we have been marketing law firms, so much has changed.  But the fundamental and most common institutional weakness of even the most talented groups of lawyers has not – their mailing list (now otherwise known as their marketing database). No matter what you call it, however, most all but the largest […]

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Build, Maintain and Evaluate Your Business Contact Network

May 2nd, 2017 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

  By Amber Vincent “In today’s complex society of comparably skilled, interdependent people, it is more true than ever that success is less a function of what you know than who you know and who knows you.” Dr. Ronald S. Burt Department of Sociology, University of Chicago After their license, the most valuable, and often […]

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REPORT: Associate billing rates increase more than partner rates. It also reveals how cross-selling lets firms charge a premium.

Mar 30th, 2017 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Analysis of a new report on $19.6 billion of approved legal department invoices reveals to maximize firm profits partners should focus on developing and retaining senior associates and providing clients with services in multiple practice areas. For two reasons:  the average year-over-year hourly rate increase in 2015 for associates was 7.3 percent, more than double […]

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Consider How Scott’s Uses Baseball When Your Firm Sponsors or Donates

Mar 27th, 2017 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

The business case for sponsorships and charitable donations in an employer’s local community is well documented:  it increases brand awareness and name recognition, may lead to improved employee retention, can earn an organization the benefit of the doubt in a crisis, increases the existing prospect and client/customer base and, if done properly, may serve to […]

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3 Tenets of a Good Law Firm Coaching Program

Jan 10th, 2017 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Originally, coaches were hired to help fix the acerbic behavior of rainmakers who caused heavily-recruited and talented younger lawyers to quit and who senselessly churned through competent professional staff. Think, screamers and pencil-throwers. Today, coaching is less about intervention and more about facilitating effective individual business development.  The problem: no research has followed coached lawyers […]

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SURVEYS: Marketing spending down, staffing and personal effort up

Nov 7th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Local and regional corporate, transactional and defense firms are hiring full-time in-house marketers while reducing their firm’s out-of-pocket marketing expenses – moves that align with drops in marketing budgets reported recently at much larger competing law firms. Our just-completed 2016 National Marketing Effectiveness Survey of more than 100 local and regional law firms (median size […]

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