Weiss’ Legal Marketing in Brief®

Repositioning your practice– how to maximize value of article or chapter writing

Oct 31st, 2009 | Uncategorized

If your law firm marketing plan coming out the recession includes repositioning lawyers into related or new areas of practice, one marketing tactic to consider is having the lawyers author a chapter in a highly-used reference work that’s about the new type of work sought. We just advised a plaintiffs injury trial lawyer, who has […]

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Timing of announcing law firm has moved to new offices

Oct 20th, 2009 | Uncategorized

How far in advance should you notify clients and referral sources that you are relocating your law offices? In our experience, as soon as people get a new address or phone they update their records and start using it. So, we recommend you send the notice of the move to those who are outside your […]

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Rainmaking: how much time should you spend?

Sep 24th, 2009 | Uncategorized

The landmark 2003 study of women rainmakers—the only report of which I am aware that tabulates how much time needs to be spent to create a book of business– has been updated. Based on 400 interviews, it indicates the threshold for success is for lawyers to devote 8 hours weekly to personal business development. Spend […]

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Interview: How one in-house counsel finds a new law firm

Sep 1st, 2009 | Uncategorized

Talked today with a general counsel and her outside coordinating counsel for a national docket of litigation about how they hire and drop local firms– they assign 5,ooo cases every year of which about 100 go to trial. When searching for a new firm they create an initial list by asking other lawyers, both in-house […]

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Young partners leave when older partners won’t market

Aug 3rd, 2009 | Uncategorized

Clear (sad) trend: this week I ran into another established firm where the mid-career partners are about to leave to form a new firm. These lawyers, in their late 30s and early 40s for the most part, were mentored and have practiced for most, if not all, their careers at this firm. The founding and […]

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