Weiss’ Legal Marketing in Brief®

Why there’s no reason to buy one of those new .lawyer or other legal domain names

May 12th, 2015 | Law Firm Marketing, Legal Marketing in Brief

Coming to your inbox soon will be tempting offers to buy newly available domain names for your website including .lawyer and .law. Save your shekels. These “top level domain names”, or TLDs, will be expensive. We’ve asked various search experts about them in recent months and the consensus remains that for all but the largest […]

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Why your employees, both lawyers and staff, should post firm alerts and bulletins to LinkedIn

May 1st, 2015 | Law Firm Marketing, Legal Marketing in Brief

  In short, it’s because lawyers and staff are the most credible information sources your firm can harness. It’s one reason why traffic to the Home page of the New York Times website dropped 50% last year– social media is a “better” platform for news and information. Here are excerpts from a recent post on […]

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DATA: Corporate counsel hire lawyers, not firms

Apr 14th, 2015 | Company News, Law Firm Marketing, Legal Marketing in Brief

Over the past year, data has emerged confirming our long-held belief that corporate counsel are “hiring lawyers and not law firms.”  We’ve always said private practice is a relationship business and that most institutional branding was not worth the cost absent solid personal selling and community/trade positioning by lawyers. This also point out why your […]

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E-Cards are easy, but might not convey what’s necessary

Dec 16th, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

Not enthusiastic about signing a stack of printed holiday cards and thinking that an electronic one will suffice this year? You might want to consider the following: If your only relationship with someone is a digital one, an e-mail card is fine, according to what little research there is on this topic. If the recipient […]

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Marketing spending rebounds post-recession and online promotion now creates a flow of lucrative new matters for business firms

Dec 9th, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

Legal marketing spending has rebounded to pre-recession levels according to our new national survey of local and regional business law firms. Another key finding in the survey in which we sought to determine what marketing tactics work best and which are in decline in addition to spending patterns: law practices must effectively embrace digital promotion […]

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Poll reveals why firms should invest the time and money required to create alerts, seminars, attend trade shows and visit clients

Dec 3rd, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

Why should firms spends tens of thousands of dollars and hundreds of attorney hours year-after-year writing alerts, developing trainings and client seminars?  Why discuss their client’s business strategy, visit client offices and tour client facilities?  Add in the expense of attending the key meetings and trade shows their clients attend so they are fluent in […]

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Are ads congratulating clients an opportunity or arm-twisting?

Nov 13th, 2014 | Law Firm Marketing, Legal Marketing in Brief

Should you buy an ad in a publication that is honoring your client when they are given your firm’s name as being a key vendor? There are two views here of this decades-old media practice, commonly seen in the construction community but being adopted elsewhere, and an ethics issue. The first view is that the […]

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Common Lawyer Bio Mistakes

Nov 5th, 2014 | Law Firm Marketing, Legal Marketing in Brief

We commonly see two mistakes on firm websites related to lawyers bios, one related to ease of contact and the other regarding immediate credibility of the lawyer. They are important to address because the most often visited pages on your site in sum, even more than total opens of your Home page, are lawyer bio […]

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Do Clients and Referral Sources Really Care About Ethics? Study Shows No Matter What They Say About Ethical Behavior, Other Factors are Most Important

Oct 21st, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

We have always found it curious that while our lawyers list ethics, pro bono, community projects and in recent years green initiatives as important aspects of their marketing message the law firm clients we survey never mention them as substantively affecting referrals and retention. A new study shows why this may be the case. We […]

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What to do about all those listings, registries, and unsolicited offers

Oct 2nd, 2014 | Law Firm Marketing, Legal Marketing in Brief

Many lawyers regularly receive unsolicited listing offers that on the surface look good and which universally include some combination of the words national, global, registry or some other ego-tapping term. Most all of these in our experience are not worth the time to read much less any associated fee. None involve or are based on […]

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