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Weiss’ Legal Marketing in Brief®


Data reveals why you need to be listed in Martindale-Hubbell®

Dec 29th, 2015 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Many firms struggle with the cost associated with listing in Martindale-Hubbell®, but there is plenty of data revealing why it makes sense for most firms. First, let’s talk about the data revealing how outside counsel and c-level executives vet counsel.  Then we’ll give you information on actual traffic resulting from your current Martindale listing. A […]

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Owning your .com address isn’t enough — buy the other URLs, possibly including that new .law extension

Dec 23rd, 2015 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

We recommend your law firm buy most of the more commonly used domain extensions of its name — what are called uniform resources locators, or URLs — the unique address for a file that is accessible on the Internet. There is no question you should do this if your firm uses a single name as its […]

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Why you should post firm alerts and bulletins to your LinkedIn® account

Dec 23rd, 2015 | Law Firm Marketing, Legal Marketing in Brief

In short, it’s because lawyers and staff are the most credible information sources your firm can harness.  It’s one reason why traffic to the Home page of the New York Times website dropped 50% last year.  Social media is a “better” platform for distributing news and information. Here are excerpts from a recent post on […]

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The Road Ahead:  Report on personnel, marketing, fee structures, growth trends

Dec 15th, 2015 | Company News, Law Firm Marketing, Legal Marketing in Brief

Every year Altman Weil issues a detailed report about law firm marketing trends, staffing, practice efficiency, fee structures, personnel — a snapshot of the business.  I finally got through it this week. Here are some highlights I think you might find of interest, as well as a link to the complete report below. 1.Smaller firms […]

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Holiday Marketing Tip #3: Getting the most out of your upcoming holiday party conversations

Dec 2nd, 2015 | Company News, Law Firm Marketing, Legal Marketing in Brief

Lawyers often tell us they are frustrated after conversations at events where they have spent considerable time with existing and potential referral sources. The frustration expressed is even greater when the lawyers meet a prospective client. During the holiday social season, when most lawyers attend more functions than usual, these frustrations are magnified. The reason for […]

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Holiday Marketing Tip #2:   Research shows holiday gifts and signed cards show how much you value your client relationship

Nov 24th, 2015 | Company News, Law Firm Marketing, Legal Marketing in Brief

If you haven’t started thinking about sending holiday cards and gifts to your key clients and referral sources, you are already falling behind in your holiday season marketing. “Bah, humbug!” you say? Well, consider some research I found about cards, about signing them and about gift-giving.  If you agree with it, and I think you will, my […]

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Holiday Marketing Tip #1: E-Cards are easy, but might not convey what’s necessary

Oct 7th, 2015 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Not enthusiastic about signing a stack of printed holiday cards and thinking that an electronic one will suffice this year?  You might want to consider the following: If your only relationship with someone is a digital one, an e-mail card may work, according to what little research there is on this topic.  If the recipient […]

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Full Harness: Keys to obtaining and managing Super Lawyers ratings

Sep 16th, 2015 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

My partner, Amber Vincent, just gave a webinar about how to fully harness Super Lawyers® and maximize rankings. Our client’s marketing partner, Susan Trent, a creditors’ rights and workout attorney at Rothberg Logan & Warsco in Fort Wayne, Indiana, took notes as she listened. I’ve combined those with our thoughts below: Super Lawyers – Top […]

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How long does it take for marketing efforts, individual or firm-wide, to generate revenue?

Jul 31st, 2015 | Law Firm Marketing, Legal Marketing in Brief

How long does it take for more formalized marketing efforts, individual or firm-wide, to generate revenue?  It’s a common and important question to get answered as you make the investment in updating or finally formalizing marketing plans and initiatives. With the possible exception of plaintiff cases, or specialty assignments caused by a statutory deadline, firms […]

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Why there’s no reason to buy one of those new .lawyer or other legal domain names

May 12th, 2015 | Law Firm Marketing, Legal Marketing in Brief

Coming to your inbox soon will be tempting offers to buy newly available domain names for your website including .lawyer and .law. Save your shekels. These “top level domain names”, or TLDs, will be expensive. We’ve asked various search experts about them in recent months and the consensus remains that for all but the largest […]

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