Alyn-Weiss’ Marketing BriefOver the past year, data has emerged confirming our long-held belief that corporate counsel are “hiring lawyers and not law firms.” We’ve always said private practice is a relationship business and that most institutional branding was not worth the cost absent solid personal selling and community/trade positioning by lawyers. This also point out why your […]
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Alyn-Weiss’ Marketing Brief
DATA: Corporate counsel hire lawyers, not firms
| Company News, Law Firm Marketing, Legal Marketing in Brief
E-Cards are easy, but might not convey what’s necessary
| Company News, Law Firm Marketing, Legal Marketing in Brief
Not enthusiastic about signing a stack of printed holiday cards and thinking that an electronic one will suffice this year? You might want to consider the following: If your only relationship with someone is a digital one, an e-mail card is fine, according to what little research there is on this topic. If the recipient […]
Marketing spending rebounds post-recession and online promotion now creates a flow of lucrative new matters for business firms
| Company News, Law Firm Marketing, Legal Marketing in Brief
Legal marketing spending has rebounded to pre-recession levels according to our new national survey of local and regional business law firms. Another key finding in the survey in which we sought to determine what marketing tactics work best and which are in decline in addition to spending patterns: law practices must effectively embrace digital promotion […]
Poll reveals why firms should invest the time and money required to create alerts, seminars, attend trade shows and visit clients
| Company News, Law Firm Marketing, Legal Marketing in Brief
Why should firms spends tens of thousands of dollars and hundreds of attorney hours year-after-year writing alerts, developing trainings and client seminars? Why discuss their client’s business strategy, visit client offices and tour client facilities? Add in the expense of attending the key meetings and trade shows their clients attend so they are fluent in […]
Are ads congratulating clients an opportunity or arm-twisting?
| Law Firm Marketing, Legal Marketing in Brief
Should you buy an ad in a publication that is honoring your client when they are given your firm’s name as being a key vendor? There are two views here of this decades-old media practice, commonly seen in the construction community but being adopted elsewhere, and an ethics issue. The first view is that the […]
Common Lawyer Bio Mistakes
| Law Firm Marketing, Legal Marketing in Brief
We commonly see two mistakes on firm websites related to lawyers bios, one related to ease of contact and the other regarding immediate credibility of the lawyer. They are important to address because the most often visited pages on your site in sum, even more than total opens of your Home page, are lawyer bio […]
Do Clients and Referral Sources Really Care About Ethics? Study Shows No Matter What They Say About Ethical Behavior, Other Factors are Most Important
| Company News, Law Firm Marketing, Legal Marketing in Brief
We have always found it curious that while our lawyers list ethics, pro bono, community projects and in recent years green initiatives as important aspects of their marketing message the law firm clients we survey never mention them as substantively affecting referrals and retention. A new study shows why this may be the case. We […]
What to do about all those listings, registries, and unsolicited offers
| Law Firm Marketing, Legal Marketing in Brief
Many lawyers regularly receive unsolicited listing offers that on the surface look good and which universally include some combination of the words national, global, registry or some other ego-tapping term. Most all of these in our experience are not worth the time to read much less any associated fee. None involve or are based on […]
Should you join a leads group, one run by your local chamber of commerce or by a national organization such as BNI or Le Tip?
| Company News, Law Firm Marketing, Legal Marketing in Brief
It depends. Lawyers can build solid portions of their practices from such groups, but as often as not quit them in frustration. The evaluation starting point is the group needs to be cohesive and that’s attained by member being similar in age, educational background, income, occupational prestige, marital status— the research-proven criteria for creating trust […]
What is the single most difficult marketing tactic?
| Law Firm Marketing, Legal Marketing in Brief
We are often asked what is the single most difficult marketing problem facing local and regional law firms. Our answer: database development and management. What we mean by this is simple – most law firms do not have a reliable and updated system of managing client and other contact information. Software companies call it “client […]
