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Weiss’ Legal Marketing in Brief®


Build, Maintain and Evaluate Your Business Contact Network

May 2nd, 2017 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

  By Amber Vincent “In today’s complex society of comparably skilled, interdependent people, it is more true than ever that success is less a function of what you know than who you know and who knows you.” Dr. Ronald S. Burt Department of Sociology, University of Chicago After their license, the most valuable, and often […]

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REPORT: Associate billing rates increase more than partner rates. It also reveals how cross-selling lets firms charge a premium.

Mar 30th, 2017 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Analysis of a new report on $19.6 billion of approved legal department invoices reveals to maximize firm profits partners should focus on developing and retaining senior associates and providing clients with services in multiple practice areas. For two reasons:  the average year-over-year hourly rate increase in 2015 for associates was 7.3 percent, more than double […]

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Consider How Scott’s Uses Baseball When Your Firm Sponsors or Donates

Mar 27th, 2017 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

The business case for sponsorships and charitable donations in an employer’s local community is well documented:  it increases brand awareness and name recognition, may lead to improved employee retention, can earn an organization the benefit of the doubt in a crisis, increases the existing prospect and client/customer base and, if done properly, may serve to […]

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LinkedIn® Posting v. Updates – The Difference and How to Use Both

Jan 31st, 2017 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

I have trained hundreds of lawyers to use LinkedIn®.  The training covers basic profile updates, an overview of what the platform does and how to use it to maintain frequency with Connections. The need to understand and use LinkedIn is clear for professionals. The network has evolved and grown tremendously since its launch in May 2003, […]

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3 Tenets of a Good Law Firm Coaching Program

Jan 10th, 2017 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Originally, coaches were hired to help fix the acerbic behavior of rainmakers who caused heavily-recruited and talented younger lawyers to quit and who senselessly churned through competent professional staff. Think, screamers and pencil-throwers. Today, coaching is less about intervention and more about facilitating effective individual business development.  The problem: no research has followed coached lawyers […]

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LANDMARK SURVEY: Ratings affect most lawyers when hiring or making a referral to another lawyer

Dec 6th, 2016 | Uncategorized

The endless debate about whether superlative ratings affect lawyers in private practice when making a referral to or hiring another lawyer in private practice prompted us to develop a survey, the results of which reveal ratings do make a difference. And, that’s true for young and old lawyers in firms both large and small. We polled […]

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SURVEYS: Marketing spending down, staffing and personal effort up

Nov 7th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Local and regional corporate, transactional and defense firms are hiring full-time in-house marketers while reducing their firm’s out-of-pocket marketing expenses – moves that align with drops in marketing budgets reported recently at much larger competing law firms. Our just-completed 2016 National Marketing Effectiveness Survey of more than 100 local and regional law firms (median size […]

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“It’s the most wonderful time of the year…”

Nov 1st, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Tis’ the season for law firms to begin the debate of holiday cards and gifts.  Who gets what?   How much will this cost?   Can you put a price on business referrals? On and on… The main problem: the mailing list.  This is often the most difficult (and dreadful) task for both the staff and attorneys […]

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CASE STUDY: How a little-read law review article  became an e-book and series of alerts  distributed to thousands on social media

Sep 27th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

We recently re-purposed a law review article written by a client using it as the basis for a series of articles that will reach the authors’ clients, prospects and referral sources through direct distribution and social media. In short, an article that took an extraordinary amount of time to write and was destined for limited […]

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Five Digital Marketing Trends Your Firm Should Embrace

Sep 13th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief

Online marketing is a huge piece of a law firm’s strategy, yet like the technology driving it, the tactics are quickly evolving.  One day you’re hearing pay-per-click is best, the next it’s banner advertising, now social media links on your bios are key – what’s next??  I have the answer for you. At the Legal […]

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