Alyn-Weiss’ Marketing BriefEvery sales situation is different, but generally speaking a lawyer’s “selling” effort should be authentic and progress up what many call “the ladder of communication effectiveness”. This ensures each contact a lawyer makes is becoming more personal, more effective. If your contacts with a prospect or referral source are heading down the ladder that means […]
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Alyn-Weiss’ Marketing Brief
Climbing The Ladder Of Effective Sales Communications
| Law Firm Marketing, Legal Marketing in Brief
Best Practices For E-Newsletters And E-Alerts
| Law Firm Marketing, Legal Marketing in Brief
We monitor blogs and newsletters from numerous leading web site designers and search engine optimization companies. Here’s a recent message with tips about formatting e-newsletters and email alerts we think you’ll want to read. It’s in reaction to data indicating most people now access most content through a mobile device. It’s written by Bill Fukui, […]
What 2013 Marketing Tactics Will Law Firms Invest In or Cut?
| Law Firm Marketing, Legal Marketing in Brief
The answer to one of the questions in our just-completed bi-annual national survey of corporate, transactional and defense firms may help you prioritize spending and time invested in your law firm’s business development. In spring 2012, we asked firms what tactics they plan to spend more time and money on in the next 24 months. […]
How Quickly Should You Respond?
| Law Firm Marketing, Legal Marketing in Brief
It’s not surprising that surveys we conduct show a direct link between how promptly a lawyer responds to text messages, phone calls and emails and higher scores from clients when asked if they have received fair values for fees paid to the law firm. Surveys we’ve done also reveal prompt lawyer response to client inquiries […]
Attending A Convention Or Seminar? Maximize Your Efforts!
| Law Firm Marketing, Legal Marketing in Brief
Conferences are expensive in terms of money and time spent by lawyers, and many firms often question their value believing most industry events are simply vacations in disguise. Conferences are an incredibly efficient way to start and deepen existing relationships. They key is to eliminate an event’s success being left to random contact in meeting […]
Veteran Lawyer Joining A Firm? Ramp Up That Personal Selling Effort
| Law Firm Marketing, Legal Marketing in Brief
When a veteran lawyer joins your firm there are specific marketing steps to take to ensure the maximum number of clients and referral sources continue their relationships with that lawyer, and that the new capabilities that lawyer provides within your firm are learned by your firm’s existing clients. Here’s a basic checklist to follow. It’s […]
