Alyn-Weiss’ Marketing BriefWe do not recommend firms purchase added profiles of lawyers in the special supplements offered in prestigious local and national publications to further highlight lawyer peer-review rankings and ratings. We make this recommendation despite it likely rankling some of our decades-long good relations and friendships with the raters– Super Lawyers®, Martindale-Hubbell® and The Best Lawyers […]
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Alyn-Weiss’ Marketing Brief
Changes to Martindale Hubbell rules governing how it displays your peer review rating online
Stating their goal is greater transparency, Martindale Hubbell has announced it’s changing the rules governing how it displays your peer review rating online. They’ve also changed how you will learn of and what occurs when you suppress or comment upon written feedback made by other lawyers and clients on your profile. It surprises many of […]
How To Manage Your Online Reputation
Research has long shown nothing is more powerful than a word of mouth recommendation from a trusted source— but a new study shows failing to fully back it up by properly managing your online reputation will quickly subvert the hard work you invested to get someone to pass your name along. In other words, due […]
Best practices for updating your online biography
A best practice is to list representative matters in which you have been involved on your biography on your law firm website. The test for that list being most effective for referring and retaining lawyers is: The representative matters shows familiarity with a potential client’s industry, say, oil and gas The list shows familiarity/experience with […]
Study shows weak online profiles thwart the power of personal recommendations
| Law Firm Marketing, Uncategorized
Research has long shown nothing is more powerful than a word-of-mouth recommendation from a trusted source, but a new study shows failing to fully back it up by properly managing your online reputation will quickly subvert the hard work you invested to get someone to pass your name along. In other words, due to the […]
Get maximum traditional and online media coverage for you and your firm
Media coverage, including comments and linking by influential bloggers, can create credibility for lawyers and firms, and result in file and case inquiries. Here’s the outline of a mechanism that can help maximize traditional and online media coverage for you and your firm: Create a list of publications and blogs, including any key trade publications […]
Marketing effectiveness is indeterminable if lawyer business development time is not formally tracked
A law firm must track the time its lawyers spend on marketing. The reason: you can’t evaluate and manage what you don’t measure. It is an old management adage that is still accurate today. Unless you measure something you don’t know if it is getting better or worse, and you can’t properly construct your law […]
How to market an insurance defense firm
Every insurance defense lawyer would like to be able to charge higher hourly rates. Over the decades nearly every insurance defense law firm marketing plan we’ve written has included this as a goal. It makes sense to represent former commercial insureds directly, or in matters where the client has a self-insured retention and control selection […]
Showing genuine interest in others leads to higher billing rates
| Law Firm Marketing, Uncategorized
Recent studies of how lawyers and non-lawyers find and evaluate legal counsel confirm the practice of law has always been a relationship business and remains a relationship business despite the growing importance and use of the Internet. In combination, the studies indicate that a genuine relationship based on providing relevant information leads to higher hourly […]
