FREE ADVICE AND TIPS

The landmark 2003 study of women rainmakers— the first definitive report tabulating how much time lawyers spent to create a solid book of business— was updated a few years back and reconfirmed the finding of the original report. As well, in February 2014 yet another study was released confirming the time investment required to become […]

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When we write a law firm marketing plan for a corporate, transactional or defense firm, we always survey clients to determine why, among other things, they retained the firm originally, why they keep doing business with the firm, what they expect of the firm’s lawyers and what the firm might improve upon. The results drive […]

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Was asked by a friend this morning how at low cost he might extend the promotional value of a recent case win.  Here’s my advice to him: “I would suggest you get this posted not only to your blog but also put it out on PRWeb, a reasonably priced optimized press release service. See http://www.prweb.com/.  […]

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One of the consistent struggles mid-size law firms face is the challenge of creating fresh content for news sections of their websites, for blogs and for newsletters or alerts they’d like to send to clients.  What most firms and lawyers don’t realize is they have already created most of the content they need— it’ s […]

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Research confirms those images matter far less important than you think. Most people don’t ever see them— they enter your site elsewhere seeking far more important information. http://www.natlawreview.com/article/law-firm-website-traffic-disappearing-homepage In fact, here’s a law firm that made its list of attorney bios its Home page.  Overall, bio pages are where the traffic that matters goes.  http://www.coblentzlaw.com/

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Lawyers nationwide have touted their recognition by The Legal Network® on their websites and in press releases, and like me, many ordered and are proudly displaying one of those flashy plaques that says they are top lawyers in their state recognized for having the highest ethical standards and professionalism. There’s just one problem. I’m not […]

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A couple months ago, Google indicated it released an update that was intended to improve the manner in which the search engine processes text.  The update was named Hummingbird because it was supposed to be “precise and fast.” You may have heard or soon will hear rumblings as to what you “need to do” in […]

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Your email program, such as Constant Contact® or I Contact®, should have a report showing how many recipients unsubscribed and opened your law firm e-newsletters.  It will also show how many clicked through to your site.  If you get 20% or more of recipients to open your alert, that’s pretty good.  Sometimes we see 40% […]

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