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Alyn-Weiss’ Marketing Brief


What is the single most difficult marketing tactic?

Aug 28th, 2014 | Law Firm Marketing, Legal Marketing in Brief

We are often asked what is the single most difficult marketing problem facing local and regional law firms.  Our answer: database development and management. What we mean by this is simple – most law firms do not have a reliable and updated system of managing client and other contact information. Software companies call it “client […]

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AVVO’s 2014 Clients’ Choice Award? Get reviews now!

Aug 25th, 2014 | Law Firm Marketing, Legal Marketing in Brief

If you got this notice from AVVO and have a 10 rating we recommend you ignore it.  If you don’t have a 10 rating, consider making the effort to ask for client reviews. It can’t hurt to have client reviews on AVVO, but if you have a 10 already we doubt this helps you because […]

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What clients want from a law firm website?

Aug 7th, 2014 | Law Firm Marketing, Legal Marketing in Brief

In fact, the truth is more than half (56%) of clients never visit their law firm’s website. Remember, clients expect to learn everything they need to know from their partner. There’s no need to go to the site. That’s from Michael Rynowecer of BTI, writer of one of the better practice management blogs, the Mad […]

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