If you got this notice from AVVO and have a 10 rating we recommend you ignore it.  If you don’t have a 10 rating, consider making the effort to ask for client reviews.

It can’t hurt to have client reviews on AVVO, but if you have a 10 already we doubt this helps you because this distinction is new, largely unknown to lawyers and clients at this point, so would be unlikely to make a meaningful difference in the retention process.  That’s not to say lawyers should not seek client reviews on AVVO, but that getting this badge should not be the goal or reason why you do it.  Getting a 10 is the goal, for now.