Weiss’ Legal Marketing in Brief®

Big firm lawyers are not twice as good, but charge twice as much as small firms

Jul 24th, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

Our clients, the local and regional full-service law firms of 50 or so lawyers, regularly talk about the value their reduced billing rates present but struggle to actually quantify and properly package the advantages when talking to key prospects with a regular flow of files. New survey data reveals just how compelling that rate difference […]

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Reaching out to potential clients

Jul 8th, 2014 | Law Firm Marketing, Legal Marketing in Brief

Here’s what you should do if you’ve had head your head down for a few months finishing a large case or transaction and it feels like your referral base feels languid.  The single most effective effort will be for you to list everyone who referred you a case or whom you represented in the past […]

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