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Weiss’ Legal Marketing in Brief®


Who should I include in my marketing database?

Mar 27th, 2014 | Law Firm Marketing, Legal Marketing in Brief

A client asked me this morning: Who should I include in my marketing database for emails? Should it be just clients, everyone under the sun, or a hybrid? A comprehensive database should include: clients (including the insureds, if you that kind of work, to whom you need to develop an approach for direct assignments, assuming […]

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Extending the value of your case win

Mar 20th, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

Was asked by a friend this morning how at low cost he might extend the promotional value of a recent case win.  Here’s my advice to him: “I would suggest you get this posted not only to your blog but also put it out on PRWeb, a reasonably priced optimized press release service. See http://www.prweb.com/.  […]

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Struggling with content?

Mar 6th, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

One of the consistent struggles mid-size law firms face is the challenge of creating fresh content for news sections of their websites, for blogs and for newsletters or alerts they’d like to send to clients.  What most firms and lawyers don’t realize is they have already created most of the content they need— it’ s […]

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