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How to Maximize the Marketing Benefits of Blogging and Social Media

Feb 13th, 2014 | Law Firm Marketing, Legal Marketing in Brief

A new survey reveals 27 percent of law firms are now blogging, nearly double the number that were two years ago, and 39 percent of those law firms have received work directly from their blogs. The 2013 American Bar Association Technology Survey also reveals 19 percent of firms have received work through LinkedIn and 56 […]

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You’ve Been Named a Top Lawyer!

Feb 3rd, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

Lawyers nationwide have touted their recognition by The Legal Network® on their websites and in press releases, and like me, many ordered and are proudly displaying one of those flashy plaques that says they are top lawyers in their state recognized for having the highest ethical standards and professionalism. There’s just one problem. I’m not […]

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Which profiles should your firm buy?

Jan 8th, 2014 | Law Firm Marketing, Legal Marketing in Brief

Our clients are being inundated with solicitations for premium profiles by various high-profile worthwhile directories in which the firm and lawyers have ranking and ratings. Are they worth buying? Generally speaking, our answer is no, with one clear exception, that being Best Lawyers, as I explain below. Our felling is premium profiles are overkill if […]

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Printed Versus Electronic Holiday Cards?

Nov 13th, 2013 | Law Firm Marketing, Legal Marketing in Brief

This fall a number of our clients were debating whether to produce an electronic holiday card or a printed card sent by mail. They asked us what works best, but we couldn’t find any definitive research.  So we took an online poll. The result: 62 percent of the 140 lawyers and law firm professionals we […]

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Hummingbird Reinforces Content is King

Nov 6th, 2013 | Company News, Law Firm Marketing, Legal Marketing in Brief

A couple months ago, Google indicated it released an update that was intended to improve the manner in which the search engine processes text.  The update was named Hummingbird because it was supposed to be “precise and fast.” You may have heard or soon will hear rumblings as to what you “need to do” in […]

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Get Clients To Rate You On Martindale

Oct 15th, 2013 | Law Firm Marketing, Legal Marketing in Brief

We urge our clients have full listings on Martindale-Hubbell and consistently find when they do that website analytics reveal www.martindale.com and www.lawyers.com, MH’s two online properties, are the single largest third-party sources of referral traffic to the law firm’s website.  Various studies discussed on this blog and in my book support that business owners and in-house counsel rely […]

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What In-House Lawyers Want Outside Counsel To Keep In Mind

Oct 9th, 2013 | Law Firm Marketing, Legal Marketing in Brief

We regularly work with clients seeking more work from corporate legal departments. In recent years we’ve found smaller firms have advantages they can emphasize to great effect over Big Law competitors. Before your firm formalizes any such effort, however, your lawyers should watch these videos reviewing basic trends and leading concerns of in-house counsel about […]

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Who’s Keeping Score?

Sep 25th, 2013 | Law Firm Marketing, Legal Marketing in Brief

A client asked us today if we could help them develop a scorecard for marketing.  I replied that we could develop a checklist that might prove helpful, but that after 30 years owning my own consultancy (and other businesses) the scorecard that matters most comes not from your law firm marketing consultant but from your […]

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How to Increase Your Chances of Keeping a Client Sevenfold

Sep 5th, 2013 | Law Firm Marketing, Legal Marketing in Brief

Most firms do not spend much time focusing on cross-selling. It’s the rare practice that actively seeks to expand the number of lawyers who are familiar with an account, no matter how many different practice groups work with that client.  The statistics below, recently released on LexisNexis’ blog Make More Rain, show why these issues […]

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Professionals Need Social Media Presence

Aug 21st, 2013 | Law Firm Marketing, Legal Marketing in Brief

Buyers of professional services self-diagnose their problems and are far into the selection process– 60 percent of the way to retention– according to new research further substantiating that a robust online and social media presence is requisite for attorneys. In addition, being a social media “hold out” is perilous for a professional.  It makes you […]

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