Weiss’ Legal Marketing in Brief®

Attention All AV Rated Lawyers

Jul 31st, 2013 | Law Firm Marketing, Legal Marketing in Brief

You may not remember that you (and a number of your partners) were among tens of thousands of attorneys who were assigned an AV-5.0 rating in 2010 when Martindale-Hubbell added a numerical component to its AV, BV, CV designations. When Martindale announced that modification, they also said they would begin randomly re-rating all lawyers with […]

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Managing Your Firm’s Season Tickets

Jul 16th, 2013 | Law Firm Marketing, Legal Marketing in Brief

Survey shows 43% wasted It’s the season for buying and allocating your season tickets– football, basketball, hockey, concert, and theater. Law firms everywhere are sending in their share of the estimated $30 billion that will be spent this year by businesses on tickets and suites to entertain and cement relationships with clients, prospects and referral […]

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Short Guide To Key Lawyer Directories and Rankings

Jun 26th, 2013 | Law Firm Marketing, Legal Marketing in Brief

Generally speaking, we advise firms maximize profiles and rankings on the platforms below. That’s because independent surveys, our own surveys, and our interviews with in-house counsel, c-level executives and business owners indicate these are commonly relied upon by prospective clients and referring counsel. Of course, how much effort and which directories and rankings you focus […]

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Embracing LinkedIn: Connections

Jun 4th, 2013 | Law Firm Marketing, Legal Marketing in Brief

In every law firm marketing plan we write, we recommend lawyers embrace LinkedIn.  We also offer training in how to best use the platform. As we train, many lawyers ask us: “I have worked hard to create and nurture my contacts, why would I put them out on the Internet for anyone, including other lawyers, […]

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Let Your Younger Attorneys Participate in the Firm’s Marketing

May 6th, 2013 | Law Firm Marketing, Legal Marketing in Brief

I have conducted numerous marketing surveys of lawyers within a firm, and the same message rings true in each associate and young partner survey – “I WANT TO PARTICIPATE. Many of the firms that we have helped over the years come to us with the same issue, “Our young attorneys don’t market, they don’t write […]

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Trend: from smaller offices local firms are serving bigger clients

May 1st, 2013 | Law Firm Marketing, Legal Marketing in Brief

Your office is going to get smaller — it’s going to be maybe half its current size — and your firm will be building a lot of conference rooms. You’ll also be eliminating secretarial stations the next time you move or when you remodel after the next renewal of your lease. Those are some of […]

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Losing Your Senior Lawyers

Mar 13th, 2013 | Law Firm Marketing, Legal Marketing in Brief

I recently wrote about best practices when a veteran lawyer joins your firm, a post prompting one reader to ask what is best when one departs. We have dealt several times with the loss of founders and name partners to competitors and to the bench. Sadly, several times in recent years we have found ourselves […]

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Finding the soft underbelly of Big Law’s marketing so our clients can compete

Feb 13th, 2013 | Law Firm Marketing, Legal Marketing in Brief

This week I was reading the brochure describing the Legal Marketing Association (LMA) annual conference to be held in Las Vegas in April.  In it was a chart starkly reminding me of our market position.  This pie chart showed that 89 percent of those who attended the LMA conference last year were marketers from firms […]

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Maximizing LinkedIn’s Newest Features

Feb 6th, 2013 | Law Firm Marketing, Legal Marketing in Brief

LinkedIn’s newest feature– in a just a couple of clicks– let’s you easily discover details about who your Connections know and find those to whom you may want to ask for an introduction. Here’s an overview of how it works from the Winston-Salem Journal: “Until recently, sifting through someone’s first-level connections was an unwieldy task, […]

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Cancel All Yellow Pages!

Jan 30th, 2013 | Law Firm Marketing, Legal Marketing in Brief

I was driving to work today and spotted this scene– a stark reminder why we tell every law firm not to spend a penny on yellow pages. Doesn’t matter whether your clients are consumers, executives or other lawyers. San Francisco even discussed fining publishers for doing what’s pictured here. Remember, you paid to have the […]

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