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Weiss’ Legal Marketing in Brief®


LinkedIn® Posting v. Updates – The Difference and How to Use Both

Jan 31st, 2017 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

I have trained hundreds of lawyers to use LinkedIn®.  The training covers basic profile updates, an overview of what the platform does and how to use it to maintain frequency with Connections. The need to understand and use LinkedIn is clear for professionals. The network has evolved and grown tremendously since its launch in May 2003, […]

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3 Tenets of a Good Law Firm Coaching Program

Jan 10th, 2017 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Originally, coaches were hired to help fix the acerbic behavior of rainmakers who caused heavily-recruited and talented younger lawyers to quit and who senselessly churned through competent professional staff. Think, screamers and pencil-throwers. Today, coaching is less about intervention and more about facilitating effective individual business development.  The problem: no research has followed coached lawyers […]

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LANDMARK SURVEY: Ratings affect most lawyers when hiring or making a referral to another lawyer

Dec 6th, 2016 | Uncategorized

The endless debate about whether superlative ratings affect lawyers in private practice when making a referral to or hiring another lawyer in private practice prompted us to develop a survey, the results of which reveal ratings do make a difference. And, that’s true for young and old lawyers in firms both large and small. We polled […]

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SURVEYS: Marketing spending down, staffing and personal effort up

Nov 7th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Local and regional corporate, transactional and defense firms are hiring full-time in-house marketers while reducing their firm’s out-of-pocket marketing expenses – moves that align with drops in marketing budgets reported recently at much larger competing law firms. Our just-completed 2016 National Marketing Effectiveness Survey of more than 100 local and regional law firms (median size […]

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“It’s the most wonderful time of the year…”

Nov 1st, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Tis’ the season for law firms to begin the debate of holiday cards and gifts.  Who gets what?   How much will this cost?   Can you put a price on business referrals? On and on… The main problem: the mailing list.  This is often the most difficult (and dreadful) task for both the staff and attorneys […]

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CASE STUDY: How a little-read law review article  became an e-book and series of alerts  distributed to thousands on social media

Sep 27th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

We recently re-purposed a law review article written by a client using it as the basis for a series of articles that will reach the authors’ clients, prospects and referral sources through direct distribution and social media. In short, an article that took an extraordinary amount of time to write and was destined for limited […]

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What You Do After Making A Referral Is As Important As The Referral Itself

Apr 19th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

What occurs after you refer a matter to another lawyer or professional is as important as making the referral.  The reason: you want to make sure the person you referred was well taken care of.  If they weren’t, this reflects poorly on you. Our recommendations to maximize the value of a referral made include: Contact […]

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Listing all of your lawyers on the letterhead makes the wrong impression

Feb 2nd, 2016 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

(This post originally appeared as our response to a question on the Legal Marketing Association list serv). The trend for many years has been to eliminate listing all lawyers on firm letterhead.  For at least 25 years of which we are aware the move has been to personalized stationery with direct dial numbers shown. The […]

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RESEARCH: email subject lines that work best, those to avoid, and the best time to send

Jan 19th, 2016 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Leading email campaign provider Adestra (www.adestra.com) has released a report revealing which keywords in email subject lines cause higher open rates and which ones cause more unsubscribes than average. It also reveals the best time and day to send emails–Tuesday at 4 p.m. For law firms, based on results from the B2B campaigns Adestra studied, […]

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CHECKLIST: One dozen law firm website issues that may stem retention or referral

Jan 5th, 2016 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Here are the “12 Signs of Out-Of-Date Website Content” posted on The Cyber Advocate (www.thecyberadvocate.com).  We agree any of this may cause those referred to you or your firm to pause and possibly reconsider retaining you or making a referral on your behalf.  You want to avoid having a hard-earned word-of-mouth referral tripped up by these issues. […]

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