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Weiss’ Legal Marketing in Brief®


Holiday Marketing Tip #2:   Research shows holiday gifts and signed cards show how much you value your client relationship

Nov 24th, 2015 | Company News, Law Firm Marketing, Legal Marketing in Brief

If you haven’t started thinking about sending holiday cards and gifts to your key clients and referral sources, you are already falling behind in your holiday season marketing. “Bah, humbug!” you say? Well, consider some research I found about cards, about signing them and about gift-giving.  If you agree with it, and I think you will, my […]

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Holiday Marketing Tip #1: E-Cards are easy, but might not convey what’s necessary

Oct 7th, 2015 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Not enthusiastic about signing a stack of printed holiday cards and thinking that an electronic one will suffice this year?  You might want to consider the following: If your only relationship with someone is a digital one, an e-mail card may work, according to what little research there is on this topic.  If the recipient […]

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Full Harness: Keys to obtaining and managing Super Lawyers ratings

Sep 16th, 2015 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

My partner, Amber Vincent, just gave a webinar about how to fully harness Super Lawyers® and maximize rankings. Our client’s marketing partner, Susan Trent, a creditors’ rights and workout attorney at Rothberg Logan & Warsco in Fort Wayne, Indiana, took notes as she listened. I’ve combined those with our thoughts below: Super Lawyers – Top […]

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How long does it take for marketing efforts, individual or firm-wide, to generate revenue?

Jul 31st, 2015 | Law Firm Marketing, Legal Marketing in Brief

How long does it take for more formalized marketing efforts, individual or firm-wide, to generate revenue?  It’s a common and important question to get answered as you make the investment in updating or finally formalizing marketing plans and initiatives. With the possible exception of plaintiff cases, or specialty assignments caused by a statutory deadline, firms […]

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Why there’s no reason to buy one of those new .lawyer or other legal domain names

May 12th, 2015 | Law Firm Marketing, Legal Marketing in Brief

Coming to your inbox soon will be tempting offers to buy newly available domain names for your website including .lawyer and .law. Save your shekels. These “top level domain names”, or TLDs, will be expensive. We’ve asked various search experts about them in recent months and the consensus remains that for all but the largest […]

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Why your employees, both lawyers and staff, should post firm alerts and bulletins to LinkedIn

May 1st, 2015 | Law Firm Marketing, Legal Marketing in Brief

  In short, it’s because lawyers and staff are the most credible information sources your firm can harness. It’s one reason why traffic to the Home page of the New York Times website dropped 50% last year– social media is a “better” platform for news and information. Here are excerpts from a recent post on […]

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DATA: Corporate counsel hire lawyers, not firms

Apr 14th, 2015 | Company News, Law Firm Marketing, Legal Marketing in Brief

Over the past year, data has emerged confirming our long-held belief that corporate counsel are “hiring lawyers and not law firms.”  We’ve always said private practice is a relationship business and that most institutional branding was not worth the cost absent solid personal selling and community/trade positioning by lawyers. This also point out why your […]

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E-Cards are easy, but might not convey what’s necessary

Dec 16th, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

Not enthusiastic about signing a stack of printed holiday cards and thinking that an electronic one will suffice this year? You might want to consider the following: If your only relationship with someone is a digital one, an e-mail card is fine, according to what little research there is on this topic. If the recipient […]

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Marketing spending rebounds post-recession and online promotion now creates a flow of lucrative new matters for business firms

Dec 9th, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

Legal marketing spending has rebounded to pre-recession levels according to our new national survey of local and regional business law firms. Another key finding in the survey in which we sought to determine what marketing tactics work best and which are in decline in addition to spending patterns: law practices must effectively embrace digital promotion […]

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Poll reveals why firms should invest the time and money required to create alerts, seminars, attend trade shows and visit clients

Dec 3rd, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

Why should firms spends tens of thousands of dollars and hundreds of attorney hours year-after-year writing alerts, developing trainings and client seminars?  Why discuss their client’s business strategy, visit client offices and tour client facilities?  Add in the expense of attending the key meetings and trade shows their clients attend so they are fluent in […]

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