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Weiss’ Legal Marketing in Brief®


Should your firm buy advertising in a local magazine?

May 22nd, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

Absent having a robust social media program, solid presence in national bar and influential local trade groups, membership in a vibrant law firm network, holding the key peer-review ratings, a law firm will find itself with little choice but to consider comparably cost-inefficient marketing tactics, particularly directory and specialty magazine advertising. We were reminded of […]

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Rainmaking: Another Study Reveals How Much Time You Should Spend

May 4th, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

The landmark 2003 study of women rainmakers— the first definitive report tabulating how much time lawyers spent to create a solid book of business— was updated a few years back and reconfirmed the finding of the original report. As well, in February 2014 yet another study was released confirming the time investment required to become […]

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