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Weiss’ Legal Marketing in Brief®


Finding the soft underbelly of Big Law’s marketing so our clients can compete

Feb 13th, 2013 | Law Firm Marketing, Legal Marketing in Brief

This week I was reading the brochure describing the Legal Marketing Association (LMA) annual conference to be held in Las Vegas in April.  In it was a chart starkly reminding me of our market position.  This pie chart showed that 89 percent of those who attended the LMA conference last year were marketers from firms […]

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Maximizing LinkedIn’s Newest Features

Feb 6th, 2013 | Law Firm Marketing, Legal Marketing in Brief

LinkedIn’s newest feature– in a just a couple of clicks– let’s you easily discover details about who your Connections know and find those to whom you may want to ask for an introduction. Here’s an overview of how it works from the Winston-Salem Journal: “Until recently, sifting through someone’s first-level connections was an unwieldy task, […]

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