Maximizing LinkedIn’s Newest Features

Feb 6th, 2013 | Law Firm Marketing, Legal Marketing in Brief

LinkedIn’s newest feature– in a just a couple of clicks– let’s you easily discover details about who your Connections know and find those to whom you may want to ask for an introduction.

Here’s an overview of how it works from the Winston-Salem Journal:

“Until recently, sifting through someone’s first-level connections was an unwieldy task, particularly when it’s not unusual for people to have in excess of 500 connections. Who has the time to click on all those profiles to see where people work?

Here’s what’s new and why it’s extremely helpful. Go to your first-level connection’s profile page. Scroll down to their “Connections” section. To the right of that black box is a magnifying glass, symbolizing your ability to search. Click it.

In the small box that opens up, type in any key word. For example, type “banking.” Hit “enter.” You will now see their connections with “banking” somewhere in their profile.

Now, look just below the “Connections” black box. It’ll show you how many connections met that “banking” criteria AND you’ll see a link for “advanced search.”

Click “advanced search” and you’ll now be able to sort through all of your friend’s connections based on a wide variety of criteria.

Interested in connections working for a particular company? Those with a certain job title, such as recruiter, manager, director, vice president or president? It’s all searchable now.
The same search criteria are now available for people in your groups.”

Been busy and need to catch up on your personal business development? This LinkedIn feature can help you get momentum quickly.

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