Weiss’ Legal Marketing in Brief®

New Tactics for 2013 Based on Advertising Age Report

Nov 14th, 2012 | Law Firm Marketing, Legal Marketing in Brief

A special report by Advertising Age, our own research and a recent survey from AVVO/LexBlog may affect how you look at your law firm’s 2013 (and beyond) marketing budget and tactics.   AVVO and our own surveys show the majority of time and money spent by most law firms on marketing is now related to […]

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Great Recession = Great Marketing Opportunity for Smaller Firms

Nov 9th, 2012 | Law Firm Marketing, Legal Marketing in Brief

The Great Recession has created the Great Marketing Opportunity for smaller full-service law firms and boutique practices. That’s what several in-house lawyers I’ve met with have told me recently. The reasons: they see your lower operating costs and correspondingly lower rates; they feel the personal partner-level touch you can give every file; they value the […]

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