Weiss’ Legal Marketing in Brief®

Blogging Dramatically Increases Website Visits and LEADS

Jan 22nd, 2012 | Law Firm Marketing

I recently posted here saying that a new study reveals blogging dramatically increases web site visits and LEADS. Now there’s more evidence that social media will increase revenue and that it must be fully considered for your law firm marketing plan mix. Although this latest survey was not specific to professional services we take careful […]

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Businesses That Blog Generate 5 Times More Traffic

Jan 17th, 2012 | Law Firm Marketing

Businesses that blog at least 20 times per month generate 5 times more traffic than those that blog fewer than 4 times per month,” the report reveals, adding that those businesses also generate, more importantly, 4 times as many leads. Now we’re talking, it’s not so much about traffic, it’s about case leads. But we […]

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Why You Shouldn’t Buy Supplemental Lawyer Ratings And Rankings Profiles In Major Publications

Jan 5th, 2012 | Law Firm Marketing

We do not recommend firms purchase added profiles of lawyers in the special supplements offered in prestigious local and national publications to further highlight lawyer peer-review rankings and ratings. We make this recommendation despite it likely rankling some of our decades-long good relations and friendships with the raters– Super Lawyers®, Martindale-Hubbell® and The Best Lawyers […]

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