Weiss’ Legal Marketing in Brief®

Find, claim and cleanse your online directory listings

Oct 18th, 2011 | Law Firm Marketing

Many state and local bar associations, and a few notable national entities, have now abandoned their printed membership directories. More broadly, our analysis and recommendations in response to this, which appear below, prompts us to remember lawyers and firms must have a process for managing all of your online contact information. Every law firm marketing […]

Read more

How To Manage Your Online Reputation

Sep 26th, 2011 | Law Firm Marketing

Research has long shown nothing is more powerful than a word of mouth recommendation from a trusted source— but a new study shows failing to fully back it up by properly managing your online reputation will quickly subvert the hard work you invested to get someone to pass your name along. In other words, due […]

Read more

Studies Confirm Value of E-News and Blogs

Sep 29th, 2010 | Law Firm Marketing

A new study reveals, despite the seeming deconstruction of traditional news media, people are spending on average nearly 30 percent more time every day accessing news than they were 10 years ago. Make your firm’s communications newsworthy, not self laudatory, to clients, prospects and referral sources and your law firm marketing plan will have tapped […]

Read more

How to use social media effectively, and advise your clients about it, too

Sep 16th, 2010 | Law Firm Marketing, Uncategorized

The advent of social media and rise of “citizen journalism” through blogging, LinkedIn and Facebook communications is putting most business lawyers and litigators into what amounts to what we once all dubbed media lawyers. In response we are creating a presentation, that includes a tutorial in how to use social media, so lawyers unfamiliar with various social media […]

Read more

Your Most Important Marketing Piece – Your Biography

Aug 24th, 2010 | Uncategorized

A lawyers Web site biography is his/her most important marketing document. Law firm marketing consultant Bob Weiss of Alyn-Weiss & Associates gives the best practices for regularly updating lawyer biographies.

Read more

Get Our Tips By Email

Request Report