Weiss’ Legal Marketing in Brief®

Trend: from smaller offices local firms are serving bigger clients

May 1st, 2013 | Law Firm Marketing, Legal Marketing in Brief

Your office is going to get smaller — it’s going to be maybe half its current size — and your firm will be building a lot of conference rooms. You’ll also be eliminating secretarial stations the next time you move or when you remodel after the next renewal of your lease. Those are some of […]

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Losing Your Senior Lawyers

Mar 13th, 2013 | Law Firm Marketing, Legal Marketing in Brief

I recently wrote about best practices when a veteran lawyer joins your firm, a post prompting one reader to ask what is best when one departs. We have dealt several times with the loss of founders and name partners to competitors and to the bench. Sadly, several times in recent years we have found ourselves […]

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Finding the soft underbelly of Big Law’s marketing so our clients can compete

Feb 13th, 2013 | Law Firm Marketing, Legal Marketing in Brief

This week I was reading the brochure describing the Legal Marketing Association (LMA) annual conference to be held in Las Vegas in April.  In it was a chart starkly reminding me of our market position.  This pie chart showed that 89 percent of those who attended the LMA conference last year were marketers from firms […]

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Maximizing LinkedIn’s Newest Features

Feb 6th, 2013 | Law Firm Marketing, Legal Marketing in Brief

LinkedIn’s newest feature– in a just a couple of clicks– let’s you easily discover details about who your Connections know and find those to whom you may want to ask for an introduction. Here’s an overview of how it works from the Winston-Salem Journal: “Until recently, sifting through someone’s first-level connections was an unwieldy task, […]

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Cancel All Yellow Pages!

Jan 30th, 2013 | Law Firm Marketing, Legal Marketing in Brief

I was driving to work today and spotted this scene– a stark reminder why we tell every law firm not to spend a penny on yellow pages. Doesn’t matter whether your clients are consumers, executives or other lawyers. San Francisco even discussed fining publishers for doing what’s pictured here. Remember, you paid to have the […]

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In-House Counsel’s Latest Thoughts on Hiring Smaller Firms

Jan 25th, 2013 | Law Firm Marketing, Legal Marketing in Brief

Was talking recently with an in-house lawyer who controls a national litigation docket about the process of finding cost-effective representation in local and regional firms versus defaulting to the seeming safety and ease of finding lawyers in higher-rate national shops.  I mentioned the vetting attendant to membership in the better national networks of independent firms […]

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Blogging is tied to law firms’ bottom line and growth

Dec 18th, 2012 | Law Firm Marketing, Legal Marketing in Brief

Making a commitment to digital marketing might be a profitable professional New Year’s Resolution. The reason: A growing set of numbers indicate using online marketing will impact both your revenue and your bottom line. Here’s some of latest information indicating online marketing is delivering on its promise of being a business accelerant fostering faster communications […]

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Law Firm Holidays Cards: Mistakes and Best Practices

Dec 11th, 2012 | Law Firm Marketing, Legal Marketing in Brief

I received three Thanksgiving cards from three different firms. One was a custom design that made an extremely positive impression, the other two were the SAME stock card. In a prior article published by the ABA, I addressed best practices to ensure that holiday cards contribute to lawyer personal business development and explained where they […]

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Are You Analyzing Your Email Newsletters and Alerts?

Dec 5th, 2012 | Company News, Law Firm Marketing, Legal Marketing in Brief

Your email program, such as Constant Contact® or I Contact®, should have a report showing how many recipients unsubscribed and opened your law firm e-newsletters.  It will also show how many clicked through to your site.  If you get 20% or more of recipients to open your alert, that’s pretty good.  Sometimes we see 40% […]

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New Tactics for 2013 Based on Advertising Age Report

Nov 14th, 2012 | Law Firm Marketing, Legal Marketing in Brief

A special report by Advertising Age, our own research and a recent survey from AVVO/LexBlog may affect how you look at your law firm’s 2013 (and beyond) marketing budget and tactics.   AVVO and our own surveys show the majority of time and money spent by most law firms on marketing is now related to […]

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