Weiss’ Legal Marketing in Brief®

In-House Counsel’s Latest Thoughts on Hiring Smaller Firms

Jan 25th, 2013 | Law Firm Marketing, Legal Marketing in Brief

Was talking recently with an in-house lawyer who controls a national litigation docket about the process of finding cost-effective representation in local and regional firms versus defaulting to the seeming safety and ease of finding lawyers in higher-rate national shops.  I mentioned the vetting attendant to membership in the better national networks of independent firms […]

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Blogging is tied to law firms’ bottom line and growth

Dec 18th, 2012 | Law Firm Marketing, Legal Marketing in Brief

Making a commitment to digital marketing might be a profitable professional New Year’s Resolution. The reason: A growing set of numbers indicate using online marketing will impact both your revenue and your bottom line. Here’s some of latest information indicating online marketing is delivering on its promise of being a business accelerant fostering faster communications […]

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Law Firm Holidays Cards: Mistakes and Best Practices

Dec 11th, 2012 | Law Firm Marketing, Legal Marketing in Brief

I received three Thanksgiving cards from three different firms. One was a custom design that made an extremely positive impression, the other two were the SAME stock card. In a prior article published by the ABA, I addressed best practices to ensure that holiday cards contribute to lawyer personal business development and explained where they […]

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Are You Analyzing Your Email Newsletters and Alerts?

Dec 5th, 2012 | Company News, Law Firm Marketing, Legal Marketing in Brief

Your email program, such as Constant Contact® or I Contact®, should have a report showing how many recipients unsubscribed and opened your law firm e-newsletters.  It will also show how many clicked through to your site.  If you get 20% or more of recipients to open your alert, that’s pretty good.  Sometimes we see 40% […]

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New Tactics for 2013 Based on Advertising Age Report

Nov 14th, 2012 | Law Firm Marketing, Legal Marketing in Brief

A special report by Advertising Age, our own research and a recent survey from AVVO/LexBlog may affect how you look at your law firm’s 2013 (and beyond) marketing budget and tactics.   AVVO and our own surveys show the majority of time and money spent by most law firms on marketing is now related to […]

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Great Recession = Great Marketing Opportunity for Smaller Firms

Nov 9th, 2012 | Law Firm Marketing, Legal Marketing in Brief

The Great Recession has created the Great Marketing Opportunity for smaller full-service law firms and boutique practices. That’s what several in-house lawyers I’ve met with have told me recently. The reasons: they see your lower operating costs and correspondingly lower rates; they feel the personal partner-level touch you can give every file; they value the […]

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Half of Big Law’s Partner Report Having No Formal Business Development Training

Oct 23rd, 2012 | Law Firm Marketing, Legal Marketing in Brief

Despite the critical role they admit business development is likely to play in their future success, a new survey reveals nearly half of Big Law’s new partners report having received no formal training in business development before or after their promotions.  And they’re worried about it. These are lawyers at large firms where you’d think […]

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Climbing The Ladder Of Effective Sales Communications

Oct 19th, 2012 | Law Firm Marketing, Legal Marketing in Brief

Every sales situation is different, but generally speaking a lawyer’s “selling” effort should be authentic and progress up what many call “the ladder of communication effectiveness”. This ensures each contact a lawyer makes is becoming more personal, more effective.  If your contacts with a prospect or referral source are heading down the ladder that means […]

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Best Practices For E-Newsletters And E-Alerts

Sep 24th, 2012 | Law Firm Marketing, Legal Marketing in Brief

We monitor blogs and newsletters from numerous leading web site designers and search engine optimization companies.  Here’s a recent message with tips about formatting e-newsletters and email alerts we think you’ll want to read.  It’s in reaction to data indicating most people now access most content through a mobile device. It’s written by Bill Fukui, […]

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What 2013 Marketing Tactics Will Law Firms Invest In or Cut?

Sep 6th, 2012 | Law Firm Marketing, Legal Marketing in Brief

The answer to one of the questions in our just-completed bi-annual national survey of corporate, transactional and defense firms may help you prioritize spending and time invested in your law firm’s business development. In spring 2012, we asked firms what tactics they plan to spend more time and money on in the next 24 months. […]

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