FREE ADVICE AND TIPS

Weiss’ Legal Marketing in Brief®


Half of Big Law’s Partner Report Having No Formal Business Development Training

Oct 23rd, 2012 | Law Firm Marketing, Legal Marketing in Brief

Despite the critical role they admit business development is likely to play in their future success, a new survey reveals nearly half of Big Law’s new partners report having received no formal training in business development before or after their promotions.  And they’re worried about it. These are lawyers at large firms where you’d think […]

Read more


Climbing The Ladder Of Effective Sales Communications

Oct 19th, 2012 | Law Firm Marketing, Legal Marketing in Brief

Every sales situation is different, but generally speaking a lawyer’s “selling” effort should be authentic and progress up what many call “the ladder of communication effectiveness”. This ensures each contact a lawyer makes is becoming more personal, more effective.  If your contacts with a prospect or referral source are heading down the ladder that means […]

Read more


What 2013 Marketing Tactics Will Law Firms Invest In or Cut?

Sep 6th, 2012 | Law Firm Marketing, Legal Marketing in Brief

The answer to one of the questions in our just-completed bi-annual national survey of corporate, transactional and defense firms may help you prioritize spending and time invested in your law firm’s business development. In spring 2012, we asked firms what tactics they plan to spend more time and money on in the next 24 months. […]

Read more


How Quickly Should You Respond?

Aug 27th, 2012 | Law Firm Marketing, Legal Marketing in Brief

It’s not surprising that surveys we conduct show a direct link between how promptly a lawyer responds to text messages, phone calls and emails and higher scores from clients when asked if they have received fair values for fees paid to the law firm. Surveys we’ve done also reveal prompt lawyer response to client inquiries […]

Read more


77% of Firms Report Using LinkedIn as a Marketing Tactic

Aug 2nd, 2012 | Company News, Law Firm Marketing

Our latest bi-annual National Marketing Effectiveness Survey reveals 77% percent of corporate, transactional and defense firms have embraced LinkedIn as part of their mix of business development tactics and that 15 percent have received cases directly and by referral from the professional online networking site. Our just completed survey also presents other intriguing results we’re […]

Read more


Attending A Convention Or Seminar? Maximize Your Efforts!

Jul 3rd, 2012 | Law Firm Marketing, Legal Marketing in Brief

Conferences are expensive in terms of money and time spent by lawyers, and many firms often question their value believing most industry events are simply vacations in disguise. Conferences are an incredibly efficient way to start and deepen existing relationships. They key is to eliminate an event’s success being left to random contact in meeting […]

Read more


Veteran Lawyer Joining A Firm? Ramp Up That Personal Selling Effort

Jun 26th, 2012 | Law Firm Marketing, Legal Marketing in Brief

When a veteran lawyer joins your firm there are specific marketing steps to take to ensure the maximum number of clients and referral sources continue their relationships with that lawyer, and that the new capabilities that lawyer provides within your firm are learned by your firm’s existing clients. Here’s a basic checklist to follow. It’s […]

Read more


What do the Jurors Think of Your Website? Foreman fined $500 for looking

Apr 2nd, 2012 | Law Firm Marketing

Most law firms carefully craft their websites to leave a certain impression with potential clients, the firm’s existing clients, referral sources, employees and potential employees. Have you ever considered what jurors might think of your litigators and firm after a visit to your website during trial? Jury consultants lecturing at national conventions confirm what interviews […]

Read more


Blogging Dramatically Increases Website Visits and LEADS

Jan 22nd, 2012 | Law Firm Marketing

I recently posted here saying that a new study reveals blogging dramatically increases web site visits and LEADS. Now there’s more evidence that social media will increase revenue and that it must be fully considered for your law firm marketing plan mix. Although this latest survey was not specific to professional services we take careful […]

Read more


Businesses That Blog Generate 5 Times More Traffic

Jan 17th, 2012 | Law Firm Marketing

Businesses that blog at least 20 times per month generate 5 times more traffic than those that blog fewer than 4 times per month,” the report reveals, adding that those businesses also generate, more importantly, 4 times as many leads. Now we’re talking, it’s not so much about traffic, it’s about case leads. But we […]

Read more


« Newer PostsOlder Posts »

Get Our Tips By Email

Request Report