Weiss’ Legal Marketing in Brief®

Who’s Keeping Score?

Sep 25th, 2013 | Law Firm Marketing, Legal Marketing in Brief

A client asked us today if we could help them develop a scorecard for marketing.  I replied that we could develop a checklist that might prove helpful, but that after 30 years owning my own consultancy (and other businesses) the scorecard that matters most comes not from your law firm marketing consultant but from your […]

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How to Increase Your Chances of Keeping a Client Sevenfold

Sep 5th, 2013 | Law Firm Marketing, Legal Marketing in Brief

Most firms do not spend much time focusing on cross-selling. It’s the rare practice that actively seeks to expand the number of lawyers who are familiar with an account, no matter how many different practice groups work with that client.  The statistics below, recently released on LexisNexis’ blog Make More Rain, show why these issues […]

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