‘Tis the Season…

4 years ago

Tis' the season for law firm marketers and marketing committees to begin the debate over holiday cards and gifts.  Electronic…

Holiday Marketing Tip #1: E-Cards are easy, but might not convey what’s necessary

5 years ago

Not enthusiastic about signing a stack of printed holiday cards and thinking that an electronic one will suffice this year?…

Social Distancing Marketing: Four Things Lawyers Should Be Doing to Market during the Pandemic

7 years ago

For anyone who knows me well, I’m not okay in isolation. AT ALL.  Please call, text, or FaceTime me regularly. …

LinkedIn® Posting v. Updates – The Difference and How to Use Both

7 years ago

I have trained hundreds of lawyers to use LinkedIn®.  The training covers basic profile updates, an overview of what the…

Seven Things Lawyers Should Do to Build a New Practice

7 years ago

A lawyer in her second year of practice decided to relocate to a new city, and build her practice from…

Blending Digital Tactics into Your Law Firm’s Marketing

7 years ago

The world of marketing has always been and will always be a relationship business.  All of the digital marketing and…

Forecast: Marketing spend increases as demand for outside legal counsel increases

8 years ago

The much-respected law firm management consultancy BTI reports that 33 percent of law firms recently surveyed will increase their Marketing…

Why your firm won’t survive to the next generation

8 years ago

  "We've seen firms lose their next generation of owners while waiting for seniors to transition out."  ~2018 Law Firms…

How to make your law firm grow 30% faster than your competition

8 years ago

We are often asked why law firms, percolating along for years and making a fair amount of money for their…

How to make sure you never run out of work

8 years ago

Lawyers involved in large transactions or preparing for complex trials often tell me they have no time for personal business…