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Weiss’ Legal Marketing in Brief®


REPORT: Associate billing rates increase more than partner rates. It also reveals how cross-selling lets firms charge a premium.

Mar 30th, 2017 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Analysis of a new report on $19.6 billion of approved legal department invoices reveals to maximize firm profits partners should focus on developing and retaining senior associates and providing clients with services in multiple practice areas. For two reasons:  the average year-over-year hourly rate increase in 2015 for associates was 7.3 percent, more than double […]

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Consider How Scott’s Uses Baseball When Your Firm Sponsors or Donates

Mar 27th, 2017 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

The business case for sponsorships and charitable donations in an employer’s local community is well documented:  it increases brand awareness and name recognition, may lead to improved employee retention, can earn an organization the benefit of the doubt in a crisis, increases the existing prospect and client/customer base and, if done properly, may serve to […]

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