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Weiss’ Legal Marketing in Brief®


RESEARCH: email subject lines that work best, those to avoid, and the best time to send

Jan 19th, 2016 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Leading email campaign provider Adestra (www.adestra.com) has released a report revealing which keywords in email subject lines cause higher open rates and which ones cause more unsubscribes than average. It also reveals the best time and day to send emails–Tuesday at 4 p.m. For law firms, based on results from the B2B campaigns Adestra studied, […]

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CHECKLIST: One dozen law firm website issues that may stem retention or referral

Jan 5th, 2016 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Here are the “12 Signs of Out-Of-Date Website Content” posted on The Cyber Advocate (www.thecyberadvocate.com).  We agree any of this may cause those referred to you or your firm to pause and possibly reconsider retaining you or making a referral on your behalf.  You want to avoid having a hard-earned word-of-mouth referral tripped up by these issues. […]

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