What 2013 Marketing Tactics Will Law Firms Invest In or Cut?
September 6, 2012
The answer to one of the questions in our just-completed bi-annual national survey of corporate, transactional and defense firms may help you prioritize spending and time invested in your law firm’s business development.
In spring 2012, we asked firms what tactics they plan to spend more time and money on in the next 24 months. The answer was that 85 percent said they plan to invest more money and attorney time in their websites, 83 percent in seminars and presentations, 51 percent in search engine optimization, 43 percent in blogging, and 43 percent in LinkedIn. All of those tactic are high-yield and should be brining in work directly and by referral to your law firm, according to our survey.
Click here to read more blog posts discussing key results of our survey which reveal trends in spending, strategy and other law firm marketing tactics and best practices.