Legal Marketing in Brief

Climbing The Ladder Of Effective Sales Communications

Every sales situation is different, but generally speaking a lawyer’s “selling” effort should be authentic and progress up what many…

12 years ago

Best Practices For E-Newsletters And E-Alerts

We monitor blogs and newsletters from numerous leading web site designers and search engine optimization companies.  Here’s a recent message…

12 years ago

What 2013 Marketing Tactics Will Law Firms Invest In or Cut?

The answer to one of the questions in our just-completed bi-annual national survey of corporate, transactional and defense firms may…

12 years ago

How Quickly Should You Respond?

It’s not surprising that surveys we conduct show a direct link between how promptly a lawyer responds to text messages,…

12 years ago

Attending A Convention Or Seminar? Maximize Your Efforts!

Conferences are expensive in terms of money and time spent by lawyers, and many firms often question their value believing…

12 years ago

Veteran Lawyer Joining A Firm? Ramp Up That Personal Selling Effort

When a veteran lawyer joins your firm there are specific marketing steps to take to ensure the maximum number of…

12 years ago