Legal Marketing in Brief

Embracing LinkedIn: Connections

In every law firm marketing plan we write, we recommend lawyers embrace LinkedIn.  We also offer training in how to…

13 years ago

Let Your Younger Attorneys Participate in the Firm’s Marketing

I have conducted numerous marketing surveys of lawyers within a firm, and the same message rings true in each associate…

13 years ago

Trend: from smaller offices local firms are serving bigger clients

Your office is going to get smaller -- it’s going to be maybe half its current size -- and your…

13 years ago

Losing Your Senior Lawyers

I recently wrote about best practices when a veteran lawyer joins your firm, a post prompting one reader to ask…

13 years ago

Finding the soft underbelly of Big Law’s marketing so our clients can compete

This week I was reading the brochure describing the Legal Marketing Association (LMA) annual conference to be held in Las…

13 years ago

Maximizing LinkedIn’s Newest Features

LinkedIn's newest feature-- in a just a couple of clicks-- let's you easily discover details about who your Connections know…

13 years ago

Cancel All Yellow Pages!

I was driving to work today and spotted this scene-- a stark reminder why we tell every law firm not…

13 years ago

In-House Counsel’s Latest Thoughts on Hiring Smaller Firms

Was talking recently with an in-house lawyer who controls a national litigation docket about the process of finding cost-effective representation…

13 years ago

Blogging is tied to law firms’ bottom line and growth

Making a commitment to digital marketing might be a profitable professional New Year’s Resolution. The reason: A growing set of…

13 years ago

Law Firm Holidays Cards: Mistakes and Best Practices

I received three Thanksgiving cards from three different firms. One was a custom design that made an extremely positive impression,…

13 years ago