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Alyn-Weiss’ Marketing Brief


Interview: How one in-house counsel finds a new law firm

Sep 1st, 2009 | Uncategorized

Talked today with a general counsel and her outside coordinating counsel for a national docket of litigation about how they hire and drop local firms– they assign 5,ooo cases every year of which about 100 go to trial. When searching for a new firm they create an initial list by asking other lawyers, both in-house […]

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Young partners leave when older partners won’t market

Aug 3rd, 2009 | Uncategorized

Clear (sad) trend: this week I ran into another established firm where the mid-career partners are about to leave to form a new firm. These lawyers, in their late 30s and early 40s for the most part, were mentored and have practiced for most, if not all, their careers at this firm. The founding and […]

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Lawyer use of social media triples!

Aug 3rd, 2009 | Law Firm Marketing

A new report by the ABA shows 43 percent of lawyers are members of an online community, Facebook, Linked In, Legal On Ramp, etc.– up from just 15 percent one year ago. While some social media sites have faltered or shown they have limited business development potential for a lawyer– think My Space with Twitter, […]

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Personal letters are as good as newsletters

Sep 19th, 2008 | Law Firm Marketing

Most lawyers struggle with their individual business development because they don’t reach enough people, or they do not contact those people they know frequently enough. Neither issue is hard to fix. Establishing reach is no more difficult than taking a couple of hours to create a comprehensive mailing list of your clients and referral sources. […]

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