What to do about all those listings, registries, and unsolicited offers

12 years ago

Many lawyers regularly receive unsolicited listing offers that on the surface look good and which universally include some combination of…

Should you join a leads group, one run by your local chamber of commerce or by a national organization such as BNI or Le Tip?

12 years ago

It depends. Lawyers can build solid portions of their practices from such groups, but as often as not quit them…

What is the single most difficult marketing tactic?

12 years ago

We are often asked what is the single most difficult marketing problem facing local and regional law firms.  Our answer:…

AVVO’s 2014 Clients’ Choice Award? Get reviews now!

12 years ago

If you got this notice from AVVO and have a 10 rating we recommend you ignore it.  If you don't…

What clients want from a law firm website?

12 years ago

In fact, the truth is more than half (56%) of clients never visit their law firm’s website. Remember, clients expect…

Big firm lawyers are not twice as good, but charge twice as much as small firms

12 years ago

Our clients, the local and regional full-service law firms of 50 or so lawyers, regularly talk about the value their…

Reaching out to potential clients

12 years ago

Here’s what you should do if you’ve had head your head down for a few months finishing a large case…

Differentiating characteristics you might use to create a brand

12 years ago

We hear a great deal of empty talk about “branding” law firms.  Many seem to think it’s all about a…

Why your firm should send a client survey

12 years ago

Many law firms are uncomfortable doing client satisfaction surveys, a key step in writing a marketing plan.  It often takes…

Should your firm buy advertising in a local magazine?

12 years ago

Absent having a robust social media program, solid presence in national bar and influential local trade groups, membership in a…