How to use social media effectively, and advise your clients about it, too

16 years ago

The advent of social media and rise of “citizen journalism” through blogging, LinkedIn and Facebook communications is putting most business lawyers and…

Your Most Important Marketing Piece – Your Biography

16 years ago

A lawyers Web site biography is his/her most important marketing document. Law firm marketing consultant Bob Weiss of Alyn-Weiss &…

In-House Counsel: “Lawyer, Not Firm Size, Is What Matters”

16 years ago

An in-house counsel has finally said publicly-- in a prepared statement appearing in national media-- what so many of us…

Thoughts on the proliferation and value of lawyer ratings

16 years ago

My thoughts on lawyer and law firm ratings and directories just given to a reporter writing about Chambers USA. Why…

Social Media Etiquette – Tips for making sure your efforts are well received

16 years ago

Professionally speaking, social media has created a phenomenal opportunity for people to share and receive information about their business and…

How younger lawyers can help your firm’s marketing

16 years ago

A just-released survey on personnel trends by one of the legal industry’s largest consulting firms indicates that a lasting result…

Clients expect a detailed bio and use Google to verify referrals

16 years ago

Lawyers must invest time in writing deetailed biographies on a firm's Web site. That's the first observation in a series…

Regular Attendance at Trade and Community Group Meetings: That’s Just Square One

17 years ago

Just attending the regular meetings of trade groups and community organizations, and a working committee, is not enough. A lawyer…

What Puppies and Trade Groups Have in Common

17 years ago

When I was president of our local humane society I was saddened and surprised at how common it was for…

LinkedIn Nets Lawyer A Six Figure Fee

17 years ago

We get a lot of questions about whether or not its worthwhile to participate in social networks such as LinkedIn.…