What you do after you refer a matter to another lawyer or professional is as important as having made the…
In the three decades we have been marketing law firms, so much has changed. But the fundamental and most common…
Analysis of a new report on $19.6 billion of approved legal department invoices reveals to maximize firm profits partners should…
The business case for sponsorships and charitable donations in an employer's local community is well documented: it increases brand awareness…
Originally, coaches were hired to help fix the acerbic behavior of rainmakers who caused heavily-recruited and talented younger lawyers to…
Local and regional corporate, transactional and defense firms are hiring full-time in-house marketers while reducing their firm's out-of-pocket marketing expenses…
We recently re-purposed a law review article written by a client using it as the basis for a series of…
You should return client calls and emails on the same business day and within four hours. That's the new standard…
A new study reveals the top eight ways to earn referrals from those who are not your clients, meaning referrals…
Your firm may be losing business if your website loads slower than what the search engines consider adequate. Too high…