Alyn-Weiss’ Marketing BriefAlyn-Weiss & Associates has been voted Barrister’s Best – Best Legal Marketing Firm by legal administrators and attorneys in Law Week Colorado. Bob Weiss was acknowledged this year as one of Colorado’s best known legal marketers and also for his recently published book, Legal Marketing in Brief® which is available in print and on […]
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Alyn-Weiss’ Marketing Brief
Marketing effectiveness is indeterminable if lawyer business development time is not formally tracked
A law firm must track the time its lawyers spend on marketing. The reason: you can’t evaluate and manage what you don’t measure. It is an old management adage that is still accurate today. Unless you measure something you don’t know if it is getting better or worse, and you can’t properly construct your law […]
How to market an insurance defense firm
Every insurance defense lawyer would like to be able to charge higher hourly rates. Over the decades nearly every insurance defense law firm marketing plan we’ve written has included this as a goal. It makes sense to represent former commercial insureds directly, or in matters where the client has a self-insured retention and control selection […]
