Weiss’ Legal Marketing in Brief®

Studies Show: Schwag Works and is Cost Effective

Apr 20th, 2011 | Law Firm Marketing

Certain marketing tactics are controversial.  Some are not.  Putting your firm’s logo on a gift or other promotional item falls into the latter category.  Here’s research on the effectiveness of and trends in the use of “schwag.” A study conducted by the Advertising Specialty Institute (ASI), which admittedly has a dog in the fight, claims […]

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