Weiss’ Legal Marketing in Brief®

Social Media Etiquette – Tips for making sure your efforts are well received

Jun 28th, 2010 | Uncategorized

Professionally speaking, social media has created a phenomenal opportunity for people to share and receive information about their business and expertise instantaneously. While social media has revolutionized the way we communicate and market our services, it has not changed the fact that we must mind our manners. Here are a few tips for ensuring your […]

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How younger lawyers can help your firm’s marketing

Jun 23rd, 2010 | Law Firm Marketing

A just-released survey on personnel trends by one of the legal industry’s largest consulting firms indicates that a lasting result of the Great Recession is going to be that younger lawyers will be expected to help firms develop business earlier in their careers than in the past. Abraham Reich, co-chair of 475-lawyer national firm Fox […]

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Clients expect a detailed bio and use Google to verify referrals

Jun 9th, 2010 | Uncategorized

Lawyers must invest time in writing deetailed biographies on a firm’s Web site. That’s the first observation in a series we will be posting this summer summarizing comments made by several panels of sophisticated buyers of legal services with whom we have recently sat. “It really irritates me when a lawyer’s online bio or profile […]

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