Over the past year, data has emerged confirming our long-held belief that corporate counsel are “hiring lawyers and not law firms.” We’ve always said private practice is a relationship business and that most institutional branding was not worth the cost absent solid personal selling and community/trade positioning by lawyers. This also point out why your personal bio on your website is a lawyer’s single most important marketing document. Here’s links to the data supporting all that including a chart showing in order the top 10 reasons why private practice lawyers get hired by corporate counsel:
http://businessoflawblog.com/2015/04/hire-lawyers-law-firms/?es_p=353436
https://bol.bna.com/newegg-clo-lawyers-matter-law-firms-dont/
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