Analysis of a new report on $19.6 billion of approved legal department invoices reveals to maximize firm profits partners should…
The business case for sponsorships and charitable donations in an employer's local community is well documented: it increases brand awareness…
Originally, coaches were hired to help fix the acerbic behavior of rainmakers who caused heavily-recruited and talented younger lawyers to…
The endless debate about whether superlative ratings affect lawyers in private practice when making a referral to or hiring another…
Local and regional corporate, transactional and defense firms are hiring full-time in-house marketers while reducing their firm's out-of-pocket marketing expenses…
Tis' the season for law firms to begin the debate of holiday cards and gifts. Who gets what? How much…
We recently re-purposed a law review article written by a client using it as the basis for a series of…
What occurs after you refer a matter to another lawyer or professional is as important as making the referral. The…
(This post originally appeared as our response to a question on the Legal Marketing Association list serv). The trend for…
Leading email campaign provider Adestra (www.adestra.com) has released a report revealing which keywords in email subject lines cause higher open…