Legal Marketing in Brief

How to Maximize the Marketing Benefits of Blogging and Social Media

A new survey reveals 27 percent of law firms are now blogging, nearly double the number that were two years…

10 years ago

You’ve Been Named a Top Lawyer!

Lawyers nationwide have touted their recognition by The Legal Network® on their websites and in press releases, and like me,…

10 years ago

Which profiles should your firm buy?

Our clients are being inundated with solicitations for premium profiles by various high-profile worthwhile directories in which the firm and…

10 years ago

Printed Versus Electronic Holiday Cards?

This fall a number of our clients were debating whether to produce an electronic holiday card or a printed card…

10 years ago

Hummingbird Reinforces Content is King

A couple months ago, Google indicated it released an update that was intended to improve the manner in which the…

10 years ago

Get Clients To Rate You On Martindale

We urge our clients have full listings on Martindale-Hubbell and consistently find when they do that website analytics reveal www.martindale.com and www.lawyers.com, MH’s…

11 years ago

What In-House Lawyers Want Outside Counsel To Keep In Mind

We regularly work with clients seeking more work from corporate legal departments. In recent years we’ve found smaller firms have…

11 years ago

Who’s Keeping Score?

A client asked us today if we could help them develop a scorecard for marketing.  I replied that we could…

11 years ago

How to Increase Your Chances of Keeping a Client Sevenfold

Most firms do not spend much time focusing on cross-selling. It’s the rare practice that actively seeks to expand the…

11 years ago

Professionals Need Social Media Presence

Buyers of professional services self-diagnose their problems and are far into the selection process-- 60 percent of the way to…

11 years ago